Those are two of the key questions posed to Horacio Gavilán by RBR+TVBR Editor-in-Chief Adam R Jacobson in this latest Hispanic Radio Podcast.
In this seven-minute episode, Gavilán shares details on how CMC, formerly ahaa, educates the C-Suite on the power of the Hispanic consumer, and help them to better understand the buying power of U.S. Latinos.
"There is still a lot of work to be done, but I think we've made a lot of progress," he says.
To listen to the full report, CLICK HERE.
Courtesy of Radio Business report