Finalists for 2015 Multicultural Excellence Awards
September 19, 2015
A total of 16 companies across 10 categories have been selected as finalists in the Association of National Advertisers’ 2015 Multicultural Excellence Awards. The awards program recognizes marketers that produced industry-leading multicultural advertising campaigns between June 2014 and June 2015.
Grand prize winners in each category will be announced at a ceremony during the ANA’s 17th Annual Multicultural Marketing & Diversity Conference, November 8–10 in Miami Beach, Fla. There will also be a “Best in Show” award which will be presented to the best of the grand prize winners across all 10 categories.
The brand and agency finalists in each of the 10 categories are:
African-American
- Union Bank, Carol H Williams Advertising
- Verizon Wireless, Commonground/MGS
- XFINITY (Comcast), Burrell Communications
Asian
- Allstate Insurance Company, Leo Burnett
- Chase Digital Banking Services (Chase), interTrend Communications Inc
- Verizon Wireless, TDW+Co
Digital Media
- Allstate Insurance Company, Leo Burnett
- Toyota Brand (Toyota Motor Sales U.S.A.), Conill
- Toyota Camry (Toyota Motor Sales U.S.A.), Conill
Hispanic
- Chrysler 200 (Fiat Chrysler Automobiles), Lopez Negrete Communications
- Toyota Brand (Toyota Motor Sales U.S.A.), Conill
- Wells Fargo, Acento Advertising
LGBT
- Allstate Insurance Company, Leo Burnett
- MasterCard, RGA
- Wells Fargo, BBDO SF
People with Disabilities
- AARP & Ad Council, Alma DDB
- Kleenex (Kimberly-Clark Corporation), VSA Partners
- XFINITY (Comcast), Goodby Silverstein & Partners
- American Institute of Certified Public Accountants (AICPA) Diversity & Inclusion
- The Black Rep/Pro-Bono Theater, Rodgers Townsend DDB
- XFINITY (Comcast), Burrell Communications
Radio
- Forest Lawn, Low & Joe
- Kimberly-Clark Corporation, LatinWorks
- McDonald’s Corporation, Moroch
Significant Results
- Chrysler 200 (Fiat Chrysler Automobiles), Lopez Negrete Communications
- Toyota Brand (Toyota Motor Sales U.S.A.), Conill
- ExpressSend Service (Wells Fargo), DAE
Total Market
- AARP & Ad Council, Alma DDB
- Kleenex (Kimberly-Clark Corporation), VSA Partners
- Tylenol (McNeil Consumer Healthcare), J. Walter Thompson
Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing. A portion of the proceeds collected will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
