Hispanic Public Relations Association Announces 2018 Executive Board
February 1, 2018
The Hispanic Public Relations Association (HPRA) voted to elect Veronica Potes, NBCUniversal, president of the 2018 HPRA Executive Board. Potes has been a part of the organization for more than a decade. Rosemary Ravinal, Univision Communications Inc., will serve as president-elect for 2018.
“After almost 34 years, HPRA continues to be a resource for Hispanic marketers & communicators across the nation,” said Potes. “I am honored to be a part of a group of change agents who volunteer their time to spearhead programming initiatives across the country, helping to create connections and opportunities for our future leaders, HPRA members and the communities we serve.”
In addition to Potes and Ravinal, the HPRA 2018 Executive Board includes:
- Treasurer: Lourdes Rodriguez, Saban Community Clinic
- Secretary: Margarita Hernandez, Cision
- Social Media: Stephen Chavez, Chavez PR ; Mario Flores, Sportivo
- Membership: Melissa Smith, Ogilvy; Mayra Ramos-Miro, Red Heels PR
- Programming: Maria Amor, Havas FORMULATIN; Daisy Cabrera, PR & Social Media Consultant; Esther-Mireya Tejeda, Entercom Communications
- Past Presidents – at large: Yvonne Lorie, ReFresh PR; Antonio Hernandez, ServiceMaster Global Holdings; Andy Checo, Havas FORMULATIN
- Local Chapter Presidents: Stephen Chavez, Chavez PR; Yazmine Esparza, Edelman; Erika Sanchez, Braid Communications
- In addition to HPRA’s professional development and leadership opportunities, including presence at Hispanicize in April and the AHAA Annual Conference in June, the organization’s local chapters in Los Angeles, New York & Miami offer in-market professional development initiatives and exclusive networking opportunities with top journalists and industry thought leaders.
HPRA’s Annual BRAVO Awards recognize the most innovative, creative, and cultural campaigns across several categories including: technology, food & beverage, healthcare & nutrition, sports, automotive, digital, non-profit and integrated marketing as well as pioneers across the industry and agency landscape. For the fourth consecutive year, BRAVO will be held in New York City.
HPRA also raises scholarship funds for full-time Hispanic college students pursuing a career in PR, advertising or marketing. More than a quarter million dollars in scholarships have been awarded to date.
