Azteca Station Group expands partnership with Cardenas Marketing Network

The Azteca Station Group announced that it has expanded its partnership with leading multicultural event marketing agency and largest producer of Latin Music concerts in the U.S., Cardenas Marketing Network (CMN). The station group will serve as the presenting sponsor and official television station for a series of upcoming concerts in Los Angeles, San Francisco – San Jose, Las Vegas, Houston, and Dallas.

“Earlier this year we announced our first agreement with CMN, serving as the official presenting sponsor and television partner for Juan Gabriel’s Dallas show,” said Enrique Perez, Executive Vice President Station Group, Azteca America. “Based on the success of that activation and the positive results generated for local advertisers, it only seems natural to expand these unique and valuable marketing opportunities to additional markets.”

Through this exclusive alliance with CMN, the Azteca Station Group is creating new concert sponsorships for local brands and marketers.  As part of the agreement, the participating stations will provide on-air support and promos with coverage on programs across Azteca stations.  In addition, viewers will be eligible to win tickets to the concert and receive VIP experiences.

“Our collaboration with Azteca Dallas on the Juan Gabriel concert exceeded all of our expectations,” added Henry Cardenas, President and CEO, CMN. “The local advertisers have seen the value in signing on as a participating sponsor and recognize that these opportunities connect the concert goers and fans to their brands and products through music and entertainment; two very important consumer touch points.”