HipLatina announced a partnership with Go RVing to engage HipLatina’s acculturated audience of upscale Latinas. HipLatina delivers this audience with extraordinary engagement for the benefit of brands through native content and rich media. Chef Susie Jimenez, who was runner-up on Season 7 of The Next Food Network Star, and who is also an avid RVer and one of HipLatina’s key contributors and influencers, enjoyed a Go RVing trip in style to Moab, Utah in spring, and Telluride, Colorado in summer of 2017. Content elements included Facebook Live events, a printable packing list for going RVing with pro chef tips, travel friendly recipes, travel routes, and many photos from the adventures.
“HipLatina was selected to drive awareness of RVing as an attainable, family fun activity through culturally relevant content with Latino families,” said Karen Redfern, Senior Director of Marketing and Communications for Go RVing. “The HipLatina community of upscale Latinas are decision makers and demonstrate a very high engagement rate with HipLatina, so they are the perfect audience to influence their families,” she added.
“The results show just how critical it is for brands to engage via the social mobile with authentic and culturally relevant native content,” stated Clay Wallin, CEO of HipLatina and HLC Media.