Miller Lite Conciertos Originales in The Lone Star State

Miller Lite Conciertos Originales returns to Texas for its third annual installment. June 23 through August 27, consumers will have a chance to experience from over ten free concerts taking place in Dallas, Houston, San Antonio, and McAllen, Texas. Some of the headlining artists performing on the Miller Lite stage include La Arrolladora Banda El Limón, Banda Los Recoditos and Duelo.

The concert series, curated exclusively by the Original Light Pilsner, boasts a lineup of Latino artists that will cater to fans of diverse musical genres, like norteño, country and cumbia. Among this year’s newcomers to the Conciertos Originales stage is La Arrolladora Banda El Limón, the Latin GRAMMY® Award-winning banda group that will perform in Dallas as part of its “Libre Otra Vez” tour. From Latin GRAMMY Award winners to Texas homegrown artists, Conciertos Originales promises to elevate summer by offering an original concert experience in which culture, entertainment and the great-tasting beer converge.

“Miller Lite sets the standard for all light beers, and our approach is no different when it comes to the experiences we create for beer drinkers,” said Cris Rivera, marketing director for Miller Lite. “Our Conciertos Originales series sets the bar high by bringing a summer-long concert experience with an incredible Latin music lineup. Each concert will feel true and original to each city.”

logo/ millerlite.com/conciertos.