NBCUniversal Telemundo Enterprises tannounced “Tu Dinero es Tu Futuro”

NBCUniversal Telemundo Enterprises announced “Tu Dinero es Tu Futuro” (Your Money is Your Future), a company-driven financial education initiative designed to support financial literacy among Spanish-language viewers. As unemployment rates continue to decline, U.S. Hispanics are becoming an influential piece of the American economic pie, with $1.3 trillion in purchasing power. The “Tu Dinero Es Tu Futuro” campaign will promote financial literacy for the 54 million Hispanics in America, helping them achieve long-term financial success by focusing on major common hurdles, such as managing debt, home ownership, retirement planning and paying for college.

“Tu Dinero Es Tu Futuro” will engage the Hispanic community through a robust website, digital tools, social engagement, PSAs, weekly segments on Telemundo’s morning show, “Un Nuevo Dia,” and “Noticiero Telemundo,” grassroots marketing and more, in an effort to empower this growing group of our nation’s population and enhance the financial future of all Americans.​  The relative youth of the Hispanic population (of the nearly half of all millennials who identify as multicultural, Hispanics make up 21%) means many in the community have not yet hit their peak earning potential, making it an optimal time to connect them with information about securing their finances and future.

“The Latino population contributes greatly to the overall economic health of our nation,” said Rocky Egusquiza, Vice President, Community Affairs, NBCUniversal Telemundo Enterprises. “Their financial success is key to our future and we are proud to take advantage of our extensive reach and resources at TELEMUNDO to provide our audience with the information and tools they need to reach their financial dreams.”

As national partners for the campaign, ASPIRA’s Youth Development Program will work to engage ASPIRA clubs in an awareness competition, via PSAs and social media, to increase financial literacy among youth utilizing “Tu Dinero Es Tu Futuro” tools. CNC will host monthly comprehensive financial literacy workshops in Miami, Florida, covering topics such as “How to Manage Debt,” “Planning Your Retirement,” “How to Save and Invest,” and more. The Hispanic Federation will hold quarterly financial town hall meetings in New York based on the “Tu Dinero es Tu Futuro” curriculum.  It will also list TELEMUNDO as a national partner in the financial literacy resource page of its website, promote workshops via social media and provide content and expert resources for on-air and multiplatform productions.  

In addition, NBCUniversal has partnered with the Council for Economic Education to develop a suite of tools that will be incorporated in the “Tu Dinero es Tu Futuro” campaign to help guide consumers through common financial decisions they will face throughout their lives. These tools, featuring financial calculators, will emphasize consumer education around financial literacy and include key categories such as financial basics, buying a home and planning for retirement. CNBC will also collaborate with NBCUniversal Telemundo Enterprises as a digital content partner, with a dedicated section on the website, including personal finance headlines and videos that provide financial tips.