Prudential & DiMe Media kick off National #WomenInspired Workshops

As part of the “Bring Your Challenges” initiative, Prudential together with DiMe Media launch the first ‘Women Inspired’ workshops designed to empower multicultural women entrepreneurs for career and financial success. With Houston serving as the perfect launch pad for the national tour, these intimate gatherings will feature unique content to motivate women and moms with financial tips, knowledge and actual ‘how tos’ to help drive financial independence and measure success.

Women are the pillars of the family and handle everything from financially providing for their households to caring for aging parents to preparing lunches on a daily basis. By learning how to best manage the family’s financial wellness, Latinas and women of color are able to achieve personal goals with the future and daily life in mind.

“Our goal through Prudential’s ‘Women Inspired’ campaign is to understand the specific challenges that multicultural women face and then empower them with financial solutions so they can be confident they are making the right decisions for themselves and their families,” said Dorinda Walker, Vice President of Consumer Strategy & Key Initiatives, Multicultural Marketing, Prudential’s U.S. Businesses.

“Our DiMe Media team is honored to partner with Prudential Financial and influencers across the country for this important initiative, and to help inspire women to own their financial security and that of their families,” said Cristy Clavijo-Kish, Chief Development Officer of Hispanicize Media Group, parent company of DiMe Media Network. ‘We officially kicked off the ‘Women Inspired’ campaign during the DiMe Media Summit this April during Hispanicize week in Miami. Now we are taking these life-changing messages and resources across the country with the personalized learning experiences.”

The ‘Women Inspired’ program is partially based on various studies conducted by Prudential including the 2014 “Hispanic American Financial Experience” study that found Hispanic Americans are moderately confident but face long-term financial planning challenges.

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