TABASCO launches new campaign at FIESTA San Antonio

TABASCO® Brand announces, Dale Sabor A Tu Mundo, a new Hispanic-focused marketing campaign that shines a spotlight on TABASCO® Sauce’s versatility and supports the Latino community’s desire to celebrate the fusion of food, culture, and flavor that surrounds the world around them.

“We are excited to launch our Dale Sabor A Tu Mundo campaign in San Antonio and we will continue to invest in efforts that reach the Latino community through channels and experiences that honor their cultural heritage, just like FIESTA San Antonio,” said José Espinoza, Vice President of Marketing at McIlhenny Company, maker of TABASCO Brand products. “Today, more than half of the U.S. Hispanic population is below the age of 29 and many are self-proclaimed foodies who are hungry for flavor, food, friends and family time and we want to join them on their culinary journeys.”
 
The Dale Sabor A Tu Mundo campaign is being launched at the same time that TABASCO Sauce is celebrating its 150th anniversary. The campaign is coming to life with 15- and 30-second videos running on a number of digital platforms, sampling activations at major food festivals and events across the country, social media promotion, influencer engagement and via public relations.