2017 Year in Sports Media [REPORT]
February 22, 2018
The 2017 Year in Sports Media report looks at some of the top moments in sports and how what happened this past year could impact the short and long-term futures of sports rights holders, fans and sponsors.
- How are sports viewing habits changing?
- What are leagues doing to engage with the modern sports fan?
- What sponsorship trends are emerging among U.S. sports?
Access to sports content is at a 15-year high across U.S. television, with content creators producing more than 134,000 hours of sports news, event, anthology and commentary programming in 2017. And when it comes to consumption, 86 of the top 100 telecasts viewed live or on the same day were sports related.
To download report CLICK HERE.
