Black-Americans Respond to Culturally Relevant Ads [REPORT]

Black consumers are young, influential and hungry for personalized experiences. With a population of 46 million[1] in the U.S. and total buying power of $1.2 trillion[2], this group should maintain top-of-mind importance for all marketers in the U.S. Even despite comparatively lower income levels, Black households spend nearly as much of their income as the average U.S. household. The mean Black household income after taxes is $44,229, with average annual expenditures of $40,372.[3]

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