Growth & Retention for MLTC Providers Hinges on Cultural Understanding [REPORT]

Gravity Media announced the release of a white paper discussing marketing and communications opportunities for healthcare providers in the wake of the Affordable Care Act reforms and the necessity that outreach methods be tailored to diverse audiences. The New York City-based advertising firm’s paper explores recent marketing and communications investments made by healthcare providers and presents data on the diversity of target market members with respect to demographics, media consumption and attitudes towards healthcare.  
 
The paper, Growth & Retention for MLTC Providers Hinges on Cultural Understanding, deploys key statistics from the New York metro area regarding Hispanic, Asian, African American and mainstream communities as well as the media expenditures of top insurance companies operating in New York between 2009 and 2013.  
 
“New York City has one of the most diverse senior populations in the world, which creates communications barriers for healthcare providers. This paper guides readers on how to properly and effectively reach consumers through culturally focused messaging and marketing efforts,” stated Jeffery L. Morris Jr., J.D., Director of Communications & External Affairs with the American Board of Physician Specialties.
 
Regarding the relevance of the Growth and Retention paper to healthcare communicators and marketers, Gravity Media’s communications Principal Monique Tapie explained, “it is imperative that seniors be as informed as possible in their healthcare options. We believe that this paper provides insurers and healthcare professionals with the cultural communications guidance needed to reach their intended audience – ultimately assisting in raising the level of patient safety and care.”
 
“Amidst the fast changing healthcare regulations and consumer demographics, healthcare providers and insurers need to better communicate their messages to reach such a varied audience,” stated Ms. Tapie.

Growth & Retention for MLTC Providers Hinges on Cultural Understanding draws insight and relies on data from the New York City market; however, the marketing firm with vast multicultural experience suggests that senior demographics and competitive healthcare environments are mirrored in many U.S. cities such as, Chicago, Miami, Los Angeles and Houston just to name a few.

To download report CLICK HERE.