Nielsen signs Univision Communications to National and Local TV Digital Measurement

Nielsen announced that Univision Communications Inc. (UCI) has signed an agreement for Nielsen’s National and Local Digital in TV Ratings services. Univision and UniMás Networks as well as local affiliate stations will receive audience estimates of linear television content viewing on mobile and computer devices. The audience contributions from the digital devices will be included in the TV ratings.

Digital in TV Ratings measurement is a component of Nielsen’s Total Audience, an initiative which provides comparable metrics across all linear and digital platforms. Additionally, Total Audience allows broadcasters to monetize their digital audiences over-the-air or online by adding the viewing from computer and mobile devices into the current program telecast-level data.

“In this ever-changing media landscape, it is key for us at UCI to always look at how we measure our audiences and do so comprehensively. This agreement with Nielsen enables the opportunity to extend the work we do to bring together the best audience and be in front of the curve of content consumption habits regardless of platform, linear or digital. We are thrilled to be among the first players to use this level of measurement,” said Jed Meyer, Executive Vice President of Corporate Research, Univision Communications Inc.