I’ve often said that there are really only a handful of companies that truly get multicultural marketing, and State Farm is one of them.  It is not surprising that these few companies also happen to be great marketers.  State Farm is not a…

  I came across this cartoon sometime in 1990 or 1991.

As a new media buyer fresh out of college, I was fascinated by the way decisions were made, how the agency and clients worked together, and I was especially…

  A year and a half ago in anticipation of what undoubtedly would become the greatest impact the Hispanic vote would have on any Presidential Election to date, I began the long and tedious process of trying to convince the…

The son of undocumented Mexican immigrants has just done the unexpected at the 2008 Beijing Olympics: winning a gold medal in freestyle wrestling.  Henry Cejudo, who moved around a lot growing up in the U.S., and went straight from high…

How and when did brands get so small? It seems that despite the greater availability of tools and engaging media to connect brands with consumers, the impact of brands on society has greatly diminished. Why are the trillions of dollars…

Or Hugo Chavez for that matter?

If you’re looking for some inspirational reading material during these troubling, global economic times, pick up the August 11, 2008 issue of Forbes magazine (my favorite business magazine).  The cover story is about Denis O’Brien,…

    Some Spanish language radio stations seem to think that English is the new Spanish. I am not sure what makes radio programmers add English language songs into their playlist.

I guess their logic fell in with those who insist…

It’s not every day that Univision undertakes major collaborations for special events, and the upcoming “Premios Deportes” is a nice case study.  Unlike “Premios Juventud” or the long-running “Premio Lo Nuestro,” which Univision produces entirely on its own, “Premios Deportes” is a…

CMOs could be on their way out, their tenure is estimated to be 18 months or less.

They have been considered the Golden Goose for marketers of products and services, to help synergize all marketing efforts, consolidate ad agencies and…

Pretty strong words. Yes and very sad ones about the state of our advertising Industry.

For years we have been underneath the ‘sole of the boot’ of the mainstream agencies and broadcasters threading on our unique ability to handle advertising…