By Gonzalo López Martí / Atkins López Martí, LLC
You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing.…
By Jorge Mercado - Associate Vice President, Marketing and Communications - Americas / Prisa Digital
Another AHAA conference has come and gone and all in all, I feel that Roberto Orci, Horacio Gavilan and the entire team stepped up…
The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.
They…
According to deadline.com, Fox unveiled the first on-air promo for MundoFox, the upcoming Spanish-language broadcast network backed by Fox International Channels and Colombia’s RCN Television Group.
By NELLIE ANDREEVA
Check out the commercial, CLICK HERE
What do you think?…
In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan - CEO of HispanicAd.com last year challenged AHAA and the Industry with…
Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.
It was necessary to write last year’s op-ed piece since I felt after working with AHAA for…
As I read the news regrading how the Department of Education in New York City is banning 50 words from the standardized performance tests for students in the city, I could not stop thinking why this should not apply to…
Last month I attended one of the best parties in L.A. No, I’m not talking about the Oscars. I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea.
Now ostensibly the party was intended to present and…
My colleagues in the US Hispanic trade marketing Industry ‘fumbled’ over one another to highlight that Butler, Shine, Stern & Partners (BSSP) was assigned the creative assignment for the El Pollo Loco Hispanic efforts in the US Hispanic Market, because…
By Jose Villa / Sensis
We hear the term “multicultural” a lot. Marketers, academics, and industry leaders love to talk about multicultural groups and the growth of America’s multicultural population – the various minority groups, including Hispanic, African-American, Asian,…
