How and when did brands get so small? It seems that despite the greater availability of tools and engaging media to connect brands with consumers, the impact of brands on society has greatly diminished. Why are the trillions of dollars…
Or Hugo Chavez for that matter?
If you’re looking for some inspirational reading material during these troubling, global economic times, pick up the August 11, 2008 issue of Forbes magazine (my favorite business magazine). The cover story is about Denis O’Brien,…
Some Spanish language radio stations seem to think that English is the new Spanish. I am not sure what makes radio programmers add English language songs into their playlist.
I guess their logic fell in with those who insist…
It’s not every day that Univision undertakes major collaborations for special events, and the upcoming “Premios Deportes” is a nice case study. Unlike “Premios Juventud” or the long-running “Premio Lo Nuestro,” which Univision produces entirely on its own, “Premios Deportes” is a…
CMOs could be on their way out, their tenure is estimated to be 18 months or less.
They have been considered the Golden Goose for marketers of products and services, to help synergize all marketing efforts, consolidate ad agencies and…
Pretty strong words. Yes and very sad ones about the state of our advertising Industry.
For years we have been underneath the ‘sole of the boot’ of the mainstream agencies and broadcasters threading on our unique ability to handle advertising…
It’s not every day that you see Caribbean and L.A. in the same sentence but Junot Diaz, a young, MIT professor from the Dominican Republic, is making waves in “Mexican” L.A. Diaz, the New Jersey-raised writer who was awarded this year’s Pulitzer…
A study last year by the Pew Hispanic Center and the Pew Forum on Religion revealed some surprises regarding Latinos and religion, including the growing number of Latinos leaving the Catholic Church and joining various evangelical movements.
This spiritual…
We have enjoyed an incredible ride.
Dramatic population and ad budget increases over the years, thus so large that we are now considered one of the few bright spots in the advertising, marketing and media Industries.
We must be making…
Thomas Friedman wrote in his modern classic “The World is Flat,” about how the Internet has paved the way for a fluid cultural exchange that defies borders. As a result, young people chat with friends from other parts of…
