El Blog by Hispanic Ad - Elevating the discussion one voice at a time.

‘Cultural Clash’ defines music and fashion trend

Edoardo Chavarin – NaCo – Continuing our conversation about trends in music and fashion among the urban culture,  we sat down with cultural guru, Edoardo Chavarin, Chief Creative officer of NaCo, to dig in a little deeper. NaCo is a…

WANTED: Wise Latinas

Good news.

Kudos to New York’s Women in Communications.  Below is the link to their own blog posting, in response to my previous blog about their upcoming Matrix Awards.  And kudos to “Latina in LA.”

http://nywici.org/features/blogs/aloud/attention-wise-latinas-nywici-needs-you

Would you like your agency grilled, baked or procured?

      By Joe Zubizarreta / Zubi Advertising.

Webster Dictionary’s definition of procurement is “the act of obtaining military supplies by a government.” So it seems that over the past few years, clients have become governments and we are military supplies.…

Our ‘Must-Attend List’ of US Hispanic Advertising, Marketing & Media events in 2010.

Looking at my 2010 t&e budget and the special events and/or conferences we will be attending in 2010 that were approved by our CFO, once again we have decided to post them ……

New York TV Upfronts - Mid-May 2010…

A Boricua scores big at Super Bowl

On the TV screen that is.  And it only cost him $80.  And he doesn’t work for an ad agency.

It’s been three weeks since Super Bowl XLIV but Boricua writer/director Joelle de Jesus of Hollywood, CA is still on…

How Much Longer, Mediocrity?

By Silvia Alvarez / Zubi Advertising

Disappointingly, I am dumbfounded, by the acceptance of mediocrity that exists (especially) in the Hispanic market; this mediocrity is accepted at the Agency, Client, and media vendor-level… is anyone else out there perturbed?!?!

What…

PPM: Don’t Give up on Radio

   by David Queamante

In a recent poll on HispanicAd.com roughly 45% of respondents admitted that they would consider reducing Radio spending, or changing their station selection as a result of the current turmoil surrounding PPM; specifically top stations such…

Do white women fear wise Latinas?

Those of you who are familiar with my rants will recall a similar post last year.  But seriously folks, something is very wrong with the white female-dominated New York-based Women in Communications (www.nywici.org).

For the second year in a row,…

Culture Lab – Kevin Walker and Philip Moore

    The current edition of LatinCast, we’ll be exploring the hot, trend setting consumer segment marketer call “urban youth”. To get the inside scoop of what makes this group tick, we went to Kevin Walker and Philip Moore, managing partner…

New Roots - Must See TV on PBS.

     By Chiqui Cartagena

Faces of America, a new look at race and immigration in America!

Last week I tuned into the debut of Dr. Henry Louis Gates, Jr.’s new PBS series, Faces of America that traces the roots of…