El Blog by Hispanic Ad - Elevating the discussion one voice at a time.

BYOB - Be Your Own Boss

   By Gonzalo López Martí / Atkins López Martí, LLC

You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing.…

Another AHAA conference has come and gone.

   By Jorge Mercado - Associate Vice President, Marketing and Communications - Americas / Prisa Digital

Another AHAA conference has come and gone and all in all, I feel that Roberto Orci, Horacio Gavilan and the entire team stepped up…

US Hispanic Advertising Week Conference 2013 - - A Challenge to all in our Industry.

  The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.

They…

MundoFox’s first On-Air Promo on mainstream TV?

    According to deadline.com, Fox unveiled the first on-air promo for MundoFox, the upcoming Spanish-language broadcast network backed by Fox International Channels and Colombia’s RCN Television Group.

By NELLIE ANDREEVA

Check out the commercial, CLICK HERE  

What do you think?…

AHAA Responding to Challenges

   In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan - CEO of HispanicAd.com last year challenged AHAA and the Industry with…

DO I have high hopes for AHAA?

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

 

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for…

I propose the elimination of key Industry jargon - because it might hurt someone’s feelings.

As I read the news regrading  how the Department of Education in New York City is banning 50 words from the standardized performance tests for students in the city, I could not stop thinking why this should not apply to…

Cholito hipsters

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea.

Now ostensibly the party was intended to present and…

I am going to get a little Loco here and not Pollo Loco.

My colleagues in the US Hispanic trade marketing Industry ‘fumbled’ over one another to highlight that Butler, Shine, Stern & Partners (BSSP) was assigned the creative assignment for the El Pollo Loco Hispanic efforts in the US Hispanic Market, because…

Is there such a thing as a multicultural consumer segment?

  By Jose Villa / Sensis

We hear the term “multicultural” a lot. Marketers, academics, and industry leaders love to talk about multicultural groups and the growth of America’s multicultural population – the various minority groups, including Hispanic, African-American, Asian,…