By: Enrique R. Turégano - alPunto Advertising
Last Sunday afternoon I was in a coffee shop enjoying a good read and great Colombian coffee; I was sitting next to two young Latinas - around 22-24 years old each - who…
By Dennis Hernández - N’Contact
Check the article from USA Today on Friday, CLICK HERE. This is why GM agencies are going after the Hispanic market, it makes perfect new business sense for them, the Hispanic market keeps growing and they…
By Gene Bryan - CEO / HispanicAd.com
Based on factual occurrences over the last couple of years, where mainstream agencies have earned the right to handle Hispanic responsibilities laced with the recent losses of key accounts like Home Depot, Publix…
Earlier this week MTV announced this year’s nominees for its Video Music Awards (VMAs) and one name you didn’t hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi. That’s right, why would you expect a Mexican…
Just like the movie ‘A Day without a Mexican’ that famously presented the impact the Mexicans have on the economy of California, now imagine based on the wishes of some executives in our industry that would like to see…
by Jose Villa
So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something.
In addition to a solid combination of data and statistics on everything Hispanic advertising, the Fact…
By Chiqui Cartagena
Surprising results make me question the methodology of the survey
This week the Center for American Progress published results of a new study they conducted in conjunction with A Woman’s Nation, the Rockefeller Foundation and TIME…
Have been following a blog dedicated to Cross Culturalism by Ken Muench who is now at DraftFCB in Chicago via Grupo Gallegos and Casanova Pendrill.
He posted a couple of months ago numbers that he states reflects the ‘Ugly Truth’ about…
Yesterday was one of those days when you had to pull out your notebook and jot down some interesting thoughts from a conversation. Having coffee with Liliana Gil, Cultural Intelligence expert for AG-XL Alliance in Tribeca in New York…
“There’s a huge audience out there that wants to see people on television that look and live their lives like they do. We’re happy to accommodate them.” That’s how Steve Koonin, president of Turner Networks, talked about his TBS cable…
