El Blog by Hispanic Ad - Elevating the discussion one voice at a time.

The Power of 2

By: Enrique R. Turégano - alPunto Advertising

Last Sunday afternoon I was in a coffee shop enjoying a good read and great Colombian coffee; I was sitting next to two young Latinas  - around 22-24 years old each - who…

Hispanic Agencies get your Slingshot Ready.

By Dennis Hernández - N’Contact

Check the article from USA Today on Friday, CLICK HERE.  This is why GM agencies are going after the Hispanic market, it makes perfect new business sense for them, the Hispanic market keeps growing and they…

Are US Hispanic Ad Agencies a dying breed?

By Gene Bryan - CEO / HispanicAd.com

Based on factual occurrences over the last couple of years, where mainstream agencies have earned the right to handle Hispanic responsibilities laced with the recent losses of key accounts like Home Depot, Publix…

Blaxicans in the mix

Earlier this week MTV announced this year’s nominees for its Video Music Awards (VMAs) and one name you didn’t hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi.  That’s right, why would you expect a Mexican…

Imagine an Industry without Spanish-language TV, Radio and Newspapers.

  Just like the movie ‘A Day without a Mexican’ that famously presented the impact the Mexicans have on the economy of California, now imagine based on the wishes of some executives in our industry that would like to see…

Some Irony in AdAge’s 2010 Hispanic Fact Pack.

  by Jose Villa

So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something.

In addition to a solid combination of data and statistics on everything Hispanic advertising, the Fact…

New Study on Latino Attitudes is … Perplexing.

    By Chiqui Cartagena

Surprising results make me question the methodology of the survey

This week the Center for American Progress published results of a new study they conducted in conjunction with A Woman’s Nation, the Rockefeller Foundation and TIME…

Do I want to declare my Independence from Spanish-language media?

   Have been following a blog dedicated to Cross Culturalism by Ken Muench who is now at DraftFCB in Chicago via Grupo Gallegos and Casanova Pendrill.

He posted a couple of months ago numbers that he states reflects theUgly Truth about…

Over a cafecito we pondered the theory of ‘The Illusion of Inclusion’.

   Yesterday was one of those days when you had to pull out your notebook and jot down some interesting thoughts from a conversation.  Having coffee with Liliana Gil, Cultural Intelligence expert for AG-XL Alliance in Tribeca in New York…

a network with an attitude

“There’s a huge audience out there that wants to see people on television that look and live their lives like they do.  We’re happy to accommodate them.”  That’s how Steve Koonin, president of Turner Networks, talked about his TBS cable…