When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation. This isn’t surprising, but it undersells the significance that ads have in consumers’ lives.

Estrella Media, Inc. announced that its EstrellaTV television network recently debuted Chisme En Vivo, a one-hour entertainment news magazine show, to headline its afternoon programming lineup leading into primetime.

NBCUniversal Telemundo Enterprises announced it has named Karen Barroeta as Executive Vice President of Production and Development at Telemundo Global Studios, effective July 6. In this newly created role, Barroeta will report directly to Marcos Santana, President of Telemundo Global Studios, and will be responsible for leading the development strategy of the Studios, along with the management and execution of long-form scripted productions across all platforms. Barroeta will also oversee the alternative content team and identify projects for pilots, behind the scene productions and digital capsules.

Nielsen announced that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).

The E.W. Scripps Company (NASDAQ: SSP) has appointed Ramon Pineda to lead its operations in Corpus Christi, Texas, where he will serve as vice president and general manager of Scripps’ NBC affiliate, KRIS, its CW station and its independent station KDF, effective June 29.

Telemundo announced the production of La Suerte de Loli (Loli’s Luck), starring renowned Mexican actress Silvia Navarro as Loli, in her debut appearance on the Hispanic network.

HRN Media Network, a Gen Media Partners company, has expanded its platform with recognizable Hispanic personalities and sports programs in its lineup.

Radio provides consumers with a reassuring presence in challenging times

The international hit, “Guerreros 2020” (Warriors 2020), TV’s most exciting reality competition premieres June 29 and will air Monday through Friday at 8 p.m. ET/PT (7 p.m. CT) on UniMás.

Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes to the upfront marketplace.

Estrella Media, Inc. announced that its EstrellaTV network is now available over the air in the Corpus Christi market. Effective Monday, June 8, EstrellaTV started broadcasting on Station K21OC on channel 54.2 in Corpus Christi.

Cinelatino will host BORICUATÓN de Cinelatino, a marathon of popular Puerto Rican films, to celebrate Boricua culture in observance of this year’s Puerto Rican Day Parade in New York, one of the myriad festivals and parades cancelled amid the COVID-19 crisis.

While it is common for many Hispanics in the radio business to dream of owning their own station or stations, historically they have found it to be a path under construction, with many roadblocks.  By Amador Bustos

For many Americans, connectivity is everything, and that trend has greatly influenced TV viewing over the past few years. During the height of countrywide shelter-in-place orders across the U.S. amid the COVID-19 pandemic, weekly time spent watching connected TVs grew along with overall media use, rising by more than 1 billion hours as the weeks passed. Now, as states ease shelter-in-place orders and allow businesses to re-open, traditional TV usage is normalizing while CTV usage remains well above pre-COVID-19 levels.

Entravision Communications Corporation announced the appointment of Chris Munoz to the executive leadership team as the Executive Vice President of National Sales.

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