By Xavier Mantilla | Director of Sales - RedMas
In the last 24 months we have seen a shift in the way brands and general market media agencies have come together to work with Hispanic media companies in order to…
By Joe Castro - Zubi Advertising
I never sleep better than during the holidays that now seem a faded distant memory. The new year has brought with it the reality of potentially great political change on the horizon, and…
It has been a while since I approached all of you through El Blog at HispanicAd.com.
There are reasons. We accept them, have come to terms with them and own them.
We are invigorated by our engaged readers, exclusive…
By Joe Zubizarreta / Zubi Advertising - Zubination
Having just watched the pilot for Rob Schneider’s new show, Rob, I am totally disgusted by the way CBS has portrayed a Mexican-American family in an attempt to lure Latinos to…
As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012.
Doomsday is upon us in 355 days on…
On December 14, organizers of one of the nation’s premier live music events, the New Orleans Jazz & Heritage Festival, revealed the lineup for its 2012 extravaganza. Presented by Shell, “Jazz Fest” has become a two-weekend celebration of the best…
It’s Ho! Ho! Ho! time, party time and looking to next year. So with that said, here are my Top 10 pet peeves for 2012.
1- Professionals in our Industry need to understand the need to return calls and…
Tejano music artists keep it real, even as The National Academy of Recording Arts & Sciences skips a beat. By Al Carlos Hernandez - Contributing Editor
10. They want to concentrate on the profane obscene no talented members of society.…
I’m still not sure why Ad Age felt compelled to give a voice to hate.
I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference? Glenn Beck…
I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most…
