Telemundo Global Studios (TGS) introduced the inaugural class of its innovative TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media.

NBCUniversal Telemundo Enterprises announced it acquired the internationally-renowned production boutique Underground Producciones based in Argentina.  The new wholly-owned subsidiary will become an extension of the successful Telemundo Global Studios designed to super charge its growth and premium content production capabilities for prime time and digital platforms.

Despite losing subscribers for the first time in the past eight years, Netflix is still the preferred method used for watching TV programs among U.S. consumers, followed closely by YouTube. Preferred by 61% of consumers for the past two years, the streaming giant’s dominance hasn’t been marked so much by growth as it has been by the drastic decline of Live TV across 2017, 2018, and 2019. In a matter of 3 years, linear television went from 68% in viewership down to 36%.

Cord-cutting has often been described as consumers adopting over-the-top (OTT) services while dropping their pay TV subscriptions, but our latest forecasts show that subscription OTT adoption has begun to stabilize while decreases to the number of pay TV households is accelerating.

Entravision Communications Corporation announced that it has realigned its local sales organization and promoted Eddie Melendez to President of Local Media Sales.

Radio specializes in boosting ad campaigns because it primarily reaches consumers during the day and away from home, when they’re on the go and closest to the point of purchase. This is a powerful advertising proposition, especially when you consider the impact of a captive audience in the car, where most of radio’s out-of-home listening happens. Increasing traffic and commute times aren’t likely to diminish anytime soon.

New seasons of the First Division Apertura Tournaments for Costa Rica, El Salvador and Honduras can currently be seen on CentroAméricaTV.

Meruelo Media announced that sales executive Mariano Amador will join the newly reformatted Cali 93.9 (KLLI-FM Los Angeles) as General Sales Manager.

The initial product offering, dubbed “E-Plus”, is specifically designed to improve measurement accuracy in large multi-cultural radio markets.

Entravision Communications Corporation announced a radio format change in Sacramento and Modesto, CA with the launch of "Fuego Hot Hits" on KHHM 103.5 FM and KCVR 98.9 FM effective immediately.

Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.

Univision Communications Inc. will relaunch its multi-platform sports media brand and leading cable sports network as ‘TUDN’ on Saturday, July 20.

For the first time on U.S. television, Telemundo premieres the internationally successful series “El Secreto de Selena” (Selena’s Secret), the revealing story behind the tragic death of the Tex-Mex queen Selena Quintanilla on Sunday, August 25, 2019 at 10pm/9c.

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • When I started out in this racket, mid 90s, TV reigned supreme.
  • It still does to some extent.
  • But the monarch is shedding its cloth

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.

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