The US Hispanic Market advertising and media industries are under attack by those less fortunate ad agencies and media suffering from attrition and lower mainstream budgets.

We enjoy traction with many top national, regional and local advertisers, but many…

     Jack Rico is founder and editor of Showbizcafe.com, a website dedicated to providing movie information and reviews to Spanish speaking audiences. After 10 years in front of the cameras as the weather and entertainment correspondent for WXTV/Ch. 41 in…

During these challenging economic times, no, especially during these trying times it’s always nice to be able to point to moments of brilliance.  When it comes to marketing McDonald’s has set the standard.  While most marketers continue their obsession with letting…

   Caridad Fernandez is a true Latina Beauty. Professional model, and founder, president and CEO of Unica – Centro de Refinamiento, the largest modeling agency in Puerto Rico. She is also Founder and CEO of “Modelaje sin Fronteras”, producer and…

      Just read Nancy Hill’s op-ed piece titled ‘Fair Play’ in P&C magazine.  Ms. Hill is the President & CEO of the American Association of Advertising Agencies (4A’s), where she portrays herself as empathetic and a Hispanic market expert due…

   Jose Chavez “J-Si” is the latest crew member of the syndicated morning show Kidd Kraddik in the Morning. Born in Mexico City, JC moved to California in 1991. He had aspirations of becoming a nurse until he accidentally fell…

     Perhaps a bit strong to use the S word, but it seems to be in everyone’s vocabulary these days. Just ask anyone in most areas of our business. If you are on the media sales side and you work…

I think Obama has locked up the Latino vote for 2012 with his nomination of federal judge Sonia Sotomayor.  If confirmed, this Bronx-raised, Princeton-educated Puerto Rican woman will be the first Hispanic on the US Supreme Court.

The right-wingers are…

     We talked to Roberto Sneider about the film “Arrancame La Vida”, based on the novel by Angeles Mastreta. He directed and wrote the screenplay. This movie will be in US theaters soon. He talked about the making of this…

      Omnicom just added procurement officers to their media buying division.  We looked for some notes on the web and found the following in the HP Communities blog below.

Procurement is the acquisition of goods and/or services at the best possible…