I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, Scott Willoth —S VP Methods & Analytics, Scarborough Research and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC. The panel [...]
We received very positive feedback on our post about last week’s Hispanicize – – Social Media EXPO event from executives we did not expect to hear from regarding this conference and we hope that the event continues to improve and calibrates its messaging on the Social Media discipline in our Industry. CLICK HERE to [...]
This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers. The ladies were flown in and put up for a couple of days in [...]
Manuel Delgado – CEO of AGUA Simply put, the American Dream is the only reason why Hispanics are here. The pilgrims came to America as religious refugees, looking for a better place to make their lives. Hispanic immigrants come here as economic refugees, looking for a better place to make a living. We’re here because [...]
by Jose Villa / Sensis Whenever someone first gets involved in Hispanic marketing, they inevitably come across a series of universally accepted “truths” about Hispanic consumers and how to market to them. While some of these truths have faded as the market has evolved over the last 50 years, some continue unchallenged. But as anyone [...]
As many of our readers have read through our publication HispanicAd.com, the island of Puerto Rico is suffering a severe economic downturn and the flight of executives to the US mainland has increased dramatically in recent years from many industries. You can attribute the flight to economic stagnation and a over-dependence on government entitlements, [...]
By David A. Chitel (NGLC Chairman & Founder) Zeitgeist (/_ts_t_g_st/) – Noun – The intellectual fashion or dominant school of thought which typifies and influences the culture of a period. During my 20-year tenure within the worlds of Latino media, marketing and entertainment, I’ve experienced three distinct periods of zeitgeist as they pertain to our [...]
For the last six years, Mayor League Soccer (MLS) has put all of their eggs in one basket and money too … David Beckham. He is leaving after his next game. FINALMENTE. Too much money spent in this erroneous marketing notion. The MLS LA Galaxy exists among the largest Mexican population in the USA, the [...]
As I watched the diverse news channels stumbling over one another to call the election in the US and the Caribbean, I have found two very important elements that will impact our Industry going forward based on the results. 1- The US Hispanic Market according to the DNC or the RNC is the “group” [...]
When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue. Here were two major media companies about to go after the ever-burgeoning bicultural, bilingual Latino. And I was pleasantly surprised to hear that the new network would be in English. But when I heard the new [...]
