Published by: Gene Bryan on: Jul 1st, 2009
Category: Business with 7 Comments
The US Hispanic Market advertising and media industries are under attack by those less fortunate ad agencies and media suffering from attrition and lower mainstream budgets.
We enjoy traction with many top national, regional and local advertisers, but many…
Published by: Dieste Latincast on: Jun 29th, 2009
Category: Creative, Culture, Education, Industry, Language, Social, Trends with No Comments
Jack Rico is founder and editor of Showbizcafe.com, a website dedicated to providing movie information and reviews to Spanish speaking audiences. After 10 years in front of the cameras as the weather and entertainment correspondent for WXTV/Ch. 41 in…
Published by: Manny Gonzalez on: Jun 23rd, 2009
Category: Account Planning, Agency, Business, Creative, Culture, Industry, Lifestyle, Management, Marketing, Multicultural, Promotions, Research, Trends with 2 Comments
During these challenging economic times, no, especially during these trying times it’s always nice to be able to point to moments of brilliance. When it comes to marketing McDonald’s has set the standard. While most marketers continue their obsession with letting…
Published by: Dieste Latincast on: Jun 16th, 2009
Category: Business, Creative, Culture, Industry, Lifestyle, Social, Trends with 2 Comments
Caridad Fernandez is a true Latina Beauty. Professional model, and founder, president and CEO of Unica – Centro de Refinamiento, the largest modeling agency in Puerto Rico. She is also Founder and CEO of “Modelaje sin Fronteras”, producer and…
Published by: Gene Bryan on: Jun 10th, 2009
Category: Agency, Business, Culture, Education, Industry, Language, Lifestyle, Management, Marketing, Politics, Sales, Trends with 6 Comments
Just read Nancy Hill’s op-ed piece titled ‘Fair Play’ in P&C magazine. Ms. Hill is the President & CEO of the American Association of Advertising Agencies (4A’s), where she portrays herself as empathetic and a Hispanic market expert due…
Published by: Dieste Latincast on: Jun 1st, 2009
Category: Business, Creative, Culture, Industry, Lifestyle, Marketing, Radio, Trends with 1 Comment
Jose Chavez “J-Si” is the latest crew member of the syndicated morning show Kidd Kraddik in the Morning. Born in Mexico City, JC moved to California in 1991. He had aspirations of becoming a nurse until he accidentally fell…
Published by: Jose Cancela on: Jun 1st, 2009
Category: Business, Industry, Lifestyle, Social, Trends with 1 Comment
Perhaps a bit strong to use the S word, but it seems to be in everyone’s vocabulary these days. Just ask anyone in most areas of our business. If you are on the media sales side and you work…
Published by: Manny Gonzalez on: May 26th, 2009
Category: Culture, Management, Marketing, Multicultural, Politics, Social Marketing, Trends with 6 Comments
I think Obama has locked up the Latino vote for 2012 with his nomination of federal judge Sonia Sotomayor. If confirmed, this Bronx-raised, Princeton-educated Puerto Rican woman will be the first Hispanic on the US Supreme Court.
The right-wingers are…
Published by: Dieste Latincast on: May 18th, 2009
Category: Creative, Culture, Language, Lifestyle, Trends with No Comments
We talked to Roberto Sneider about the film “Arrancame La Vida”, based on the novel by Angeles Mastreta. He directed and wrote the screenplay. This movie will be in US theaters soon. He talked about the making of this…
Published by: Gene Bryan on: May 14th, 2009
Category: Agency, Business, Industry, Management, Marketing, Media Planning, Sales, Trends with 3 Comments
Omnicom just added procurement officers to their media buying division. We looked for some notes on the web and found the following in the HP Communities blog below.
Procurement is the acquisition of goods and/or services at the best possible…