The Azteca Station Group announced that it has expanded its partnership with leading multicultural event marketing agency and largest producer of Latin Music concerts in the U.S., Cardenas Marketing Network (CMN).
The Miami Dolphins and 1210 ESPN Deportes (WNMA-1210 AM) announced they have entered into a multi-year agreement for the station to become the official Spanish radio broadcast partner of the franchise.
The whole marketing communications world revolved around the 30-second spot then. Campaign planning was TV first, then the other stuff like radio, outdoor, magazines and newspapers. It’s hard to believe the media world was that simple not that long ago.