Telemundo announced sponsors of the 2016 “Billboard Latin Music Awards,” including DishLATINO, Domino’s, Ford, Garnier Fructis, TWIX®, Pepsi, Samsung Electronics America, Sprint, State Farm, Target, Toyota and Victoria.
Roots Media Inc. announced it has entered into a strategic partnership with EFTR, Inc., operator of a network of 22,000+ catering and food trucks in 18+ states, to exclusively offer advertising on their vehicles.
The Association of National Advertisers (ANA) stated its strong opposition to the proposal of the Federal Communications Commission (FCC) to allow consumer electronics manufacturers and other developers to make set top boxes that can provide access to multichannel video programming.
Univision Communications Inc. (UCI) announced it will be forming the Fusion Media Group (FMG). FMG will serve as the multi-platform destination for the new, rising American mainstream, delivering content that embodies the audience’s shared values and passion points across all platforms. In a related step, UCI has reached an agreement with ABC to become the sole owner of FUSION, the joint venture the two companies launched in October 2013.
Calvo will oversee the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of Mexican National Team .
NBC Universo announced he premiere simulcast of "El Vato," starring Regional Mexican star El Dasa to air on NBC Universo and Telemundo this Sunday, April 17 at 10pm/9c, after the premiere of “La Voz Kids."
Azteca America kicked off the New York leg of its “Game On!” 2016-2017 Upfront tour by announcing a roster of entertaining family game shows, adventure reality programming, thrilling dramas and spectacular sporting events as well as innovative ways to reach consumers through a new advertising production arm.
NBCUniversal Telemundo Enterprises announced it will present global superstar, Jennifer Lopez at a private concert exclusively for its advertising clients on Monday, May 16, 2016 at 6pm at The Manhattan Center’s Hammerstein Ballroom in New York City to celebrate Telemundo’s successes this past year.