This last week I was asked by a prospective client to give him my definition of what I thought it meant to be Hispanic.
“A paragraph or two at the most” he stated.
I thought to myself, this guy…
Author Archive
By Jose Cancela
If the May 1 marches had that feeling of déjà vu all over again, they should. The immigration reform demonstrations held across the country this weekend are reminders of the nationwide rallies that caught most non-Spanish-speakers…
We’re coming up on the fourth anniversary of a historic event. December 26 marks the fourth full year that Spanish-language television ratings have been ranked side-by-side with ABC, NBC, CBS and FOX.
They used to be counted separately, with…
Univision should be singing. And the name of the song should be, “I Told You so.”
On one of the toughest nights in television, the Spanish-language network kicked some serious ratings butt. Up against the English-language powerhouse programs “CSI,”…
What do President Bush and President Obama have in common?
They understand and get it when it comes to us.
Last week, President Obama had a fiesta at the White House, and I do mean fiesta. It was packed…
Perhaps a bit strong to use the S word, but it seems to be in everyone’s vocabulary these days. Just ask anyone in most areas of our business. If you are on the media sales side and you work…
First and foremost, a very happy New Year to all of you. Yes 2009 is here; let’s hope it does not pick up where 2008 left off. I want to start the New Year with an issue that has…
Like most of you, I am glad that the Presidential elections are behind us. It was the longest road to the Whitehouse in modern times. And with 24/7 coverage, it made 22 months seem like 22 years. More…
I was recently asked to address the National Hispanic Corporate Council (NHCC) at their annual meeting in Atlanta. This is the gathering of some very smart folks in Corporate America who are always trying to stay ahead of the…
It has been a few months since I sat at my computer to put out a column. God knows there has been much to write about. But it was time that I needed in re-tooling my business. Fortunately I…
