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Spanish-language TV winning on U.S. turf.

        We’re coming up on the fourth anniversary of a historic event. December 26 marks the fourth full year that Spanish-language television ratings have been ranked side-by-side with ABC, NBC, CBS and FOX.

They used to be counted separately, with…

Latin Grammy’s en Español; How much more proof do you need?

  Univision should be singing. And the name of the song should be, “I Told You so.”

On one of the toughest nights in television, the Spanish-language network kicked some serious ratings butt. Up against the English-language powerhouse programs “CSI,”…

Obama-meneo is in the house; The White House that is.

   What do President Bush and President Obama have in common?

They understand and get it when it comes to us.

Last week, President Obama had a fiesta at the White House, and I do mean fiesta. It was packed…

Make sure your day does not Suck.

     Perhaps a bit strong to use the S word, but it seems to be in everyone’s vocabulary these days. Just ask anyone in most areas of our business. If you are on the media sales side and you work…

10 reasons why Univison will not go into bankruptcy.

      First and foremost, a very happy New Year to all of you. Yes 2009 is here; let’s hope it does not pick up where 2008 left off. I want to start the New Year with an issue that has…

It’s the Values, stupid

    Like most of you, I am glad that the Presidential elections are behind us. It was the longest road to the Whitehouse in modern times. And with 24/7 coverage, it made 22 months seem like 22 years. More…

Convergence of Traditional and Emerging Media.

    I was recently asked to address the National Hispanic Corporate Council (NHCC)  at their annual meeting in Atlanta. This is the gathering of some very smart folks in Corporate America who are always trying to stay ahead of the…

Catching Up

       It has been a few months since I sat at my computer to put out a column. God knows there has been much to write about. But it was time that I needed in re-tooling my business. Fortunately I…

English is not the new Spanish on Radio Premios Juventud proves that out on TV.

    Some Spanish language radio stations seem to think that English is the new Spanish. I am not sure what makes radio programmers add English language songs into their playlist.

I guess their logic fell in with those who insist…

CBS evening news now competing with Lou Dobbs.

     There’s an old saying about television ratings: You can’t fall off the floor.
But with her CBS Evening News ratings at abysmally low levels, Katie Couric and crew have proven that their ethics can.

Last month, the network showed…