As part of the semi-idyllic period that is the sabbatical between Christmas and New Year’s I read a clever book by Mexican writer Jorge Volpi entitled “El Insomnio de Bolívar,” which loosely translates to “Bolívar’s Insomnia.” In this tome Volpi explores whether the concept of Latin America exists or is an exotic construct crafted [...]

     As our Hispanic market gains visibility and strategic importance clients are stepping up their game, becoming smarter and interested in what makes our consumers tick. But unfortunately there is still plenty of closed-mindedness to go around. Here’s a fun look at some common sayings or situations that might hint that your potential or existing [...]

   As the economy goes from bad to worse and consumer sentiment continues to dip, it seems we all need a little bit of fun that will not break our already emaciated piggy banks. This is the case in our Latino communities as we struggle to balance our optimism and zest for life with the [...]

     Like many other Americans I was inspired by the “We are One” concert in Washington, D.C. on the eve of Barack Obama’s presidential inauguration. The setting, with the Washington and Lincoln monuments as backdrop, was impressive in a down to earth sort of way that only our nation can be. It was an entertaining [...]

How and when did brands get so small? It seems that despite the greater availability of tools and engaging media to connect brands with consumers, the impact of brands on society has greatly diminished. Why are the trillions of dollars currently spent on marketing only getting us “Paris Hilton” brands instead of timeless “Liz Taylor’s?” [...]

    A study last year by the Pew Hispanic Center and the Pew Forum on Religion revealed some surprises regarding Latinos and religion, including the growing number of Latinos leaving the Catholic Church and joining various evangelical movements. This spiritual exodus dispels the naïve yet popular marketing notion that Latinos are abnormally loyal consumers. This [...]

   Thomas Friedman wrote in his modern classic “The World is Flat,” about how the Internet has paved the way for a fluid cultural exchange that defies borders. As a result, young people chat with friends from other parts of the world about common interests such as manga and parkour. Many would argue then that [...]

Renowned social commentator Fareed Zakaria writes in his most recent book “the Post-American World” about the rise of the “the rest.”  Zakaria explains how countries like India, China, Russia and Brazil have leveraged trade to open up and revitalize key domestic industries, resulting in surpluses and rates of growth surpassing our own and that of [...]