As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere. For the benefit of those of you [...]
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By Cristy Clavijo-Kish As I get ready to attend the 2011 National Council of La Raza Family Expo and Convention in DC this weekend- a major focus for the organization is ensuring that Latinos nationally do not get pushed out of the middle class due primarily to losing their homes via ongoing foreclosure and [...]
By Christine Clavijo-Kish – Senior Vice President, Multicultural Markets at PR Newswire So maybe some of you heard that Ali- the latest Bachelorette on ABC’s reality show about finding your mate on television chose “Roberto” from the crowd of men vying for her heart? I’m not a viewer, but the headline due to his name [...]
As the ever poignant Miami Herald columnist Leonard Pitts put it best in his Wednesday Nov. 5th article, ‘We’ are finally part of `We the People’. And we, communications and marketing people, have quite the road ahead of us. I was so overwhelmed, proud, exonerated and excited while I watched the English-language, “mainstream” news [...]
