Just two more nights. Only two more chances.  Will this be the mainstream media report on the significance of the U.S. Hispanic market that explains it’s total composition? Or will even NBC continue to wallow in the contracted, default, outlook that mainstream media seems unable to expand. Stay hopeful and optimistic.   I have much [...]

     Eduardo Caballero, one of the founders of the industry segment in which I have made my career, taught me a long time ago that “no client pays an agency to simply reach people.”  Clients pay agencies for persuasion, acquisition and transactions.  Transactions require engagement. Our industry speaks of engagement today as though it were [...]