By E. Turégano Happy New Year my fellow marketers! I have a situation I would like to place on this Blog to get your feedback on. Imagine this scenario: A general market agency hires you to help pitch a big account (you representing the Hispanic expertise for the team).  You win the account and [...]

By: Enrique R. Turégano – alPunto Advertising Last Sunday afternoon I was in a coffee shop enjoying a good read and great Colombian coffee; I was sitting next to two young Latinas  – around 22-24 years old each – who were talking about everything: school, work, boyfriends, girl friends, music, movies, etc. Now, I was [...]

   I need the opinion of my Hispanic advertising colleagues. What would you think of a TV Network going directly to a client of yours – without letting you, the agency, know – to present to them a program that you had already presented to your client?  And presenting it as a less expensive option [...]

   There is something very interesting that happens when you visit Barcelona (or Catalunya for that matter).  Most residents are bilingual and live in that bilingual world with ease…not very different from Latinos in the US.  Now, I am very clear as to the wide political and philosophical differences that exist in Spain between regions [...]