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David Beckham is leaving the MLS & the LA Galaxy … Suerte!

For the last six years, Mayor League Soccer (MLS) has put all of their eggs in one basket and money too … David Beckham.

He is leaving after his next game.  FINALMENTE.

Too much money spent in this erroneous marketing…

BYOB - Be Your Own Boss

   By Gonzalo López Martí / Atkins López Martí, LLC

You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing.…

Can Paulina Rubio Attract More Latinos to America’s Greatest Music Festival?

On December 14, organizers of one of the nation’s premier live music events, the New Orleans Jazz & Heritage Festival, revealed the lineup for its 2012 extravaganza. Presented by Shell, “Jazz Fest” has become a two-weekend celebration of the best…

Will SMART Radio Operators ditch Spanish-Language formats to better serve Hispanics?

  By Adam R Jacobson

Last week I was having a discussion with a friend of mine about the radio station he’d love to have on the air in Miami.

It would be a “rock alternative” of sorts, playing plenty…

Multiculturalists or CrossCulturalists talking out of both sides of their mouth.

The Hispanic ad agency is doomed according to these new multiculturalists or cross-cultural theorists.  They  can only do one thing well; target US Hispanics in Spanish the old traditional way, but mainstream ad agencies can do it even better.

Well…

“Optimism Over Fear” – A Recipe For 2010

      ”Communicate aspirations, positive thoughts and optimism.”

That’s the key advice to marketers and advertising agency executive Luis Miguel Messianu, COO of South Florida-based agency Alma DDB, has to offer.

Speaking January 22 at a Versailles Breakfast Club event in…