NBCUniversal Telemundo Enterprises  announced three new hires. Veteran media executive Ronald Day has been appointed to Executive Vice President of Programming for Telemundo Networks, Amanda Calpin has been named Chief Financial Officer for Telemundo Networks and Ignacio Barrera has been named to Senior Vice President of Sales and Business Development for Telemundo Global Studios.

Nava named VP Affiliate Sales at AIRE Radio Networks

NBCUniversal Telemundo Enterprises announced the official inauguration of Telemundo Center, its new global headquarters in Miami, FL. Telemundo Center sets the new standard for Hispanic media as the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof.

Each week, more Americans tune to AM/FM radio than any other platform. What’s more, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, 93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV-connected device, tablet or PC.

Are the marketers and advertisers that the Executive Director of the Culture Marketing Council (CMC) speaks to every day aware of the power of Hispanic radio? Are they actively using Spanish-language radio stations to reach an important consumer segment?

TV Azteca announced a strategic investment and partnership with Vault Analytics.  The deal includes a TV Azteca minority stake in Vault Analytics and will fast-track and broaden Vault’s TV products.

Futbol de Primera Radio Network (FDP RADIO) will broadcast its fifth consecutive World Cup on site in Russia with a broadcast team of former soccer legends and coaches.

Entravision Communications Corporation announced that its radio stations in 16 markets will broadcast 53 of the 64 total matches of the 2018 FIFA World Cup including all quarter finals, semi-finals, third place and final matches through a partnership with Futbol de Primera.

Nielsen and CNN jointly announced that they are expanding their relationship to provide daily national television measurement to CNN en Español. As a result of the new agreement, CNN en Español will leverage Nielsen data (C3/C7) during this year’s upfront season, an annual event during which TV networks preview their upcoming programs to advertisers.

With cord-cutting accelerating and over-the-top (OTT) viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion. As a result, TV’s share of total US media ad expenditures will drop from 33.9% in 2017 to 31.6% this year.

Jack Myers TomorrowToday forecasts that Hispanic broadcast network TV ad spend will grow at a slightly faster rate than total U.S. broadcast TV ad spend, increasing its share from 11.6% in 2018 to 12.3% in 2020. 

TV advertising can be made much better: better for brands, for networks, for viewers. But this won’t happen until TV advertisers speak directly to TV ad sellers.

NBCUniversal Telemundo Enterprises announced the launch of "El Campeón en Ti" (The Champion Within You), a new company-wide campaign under the banner of its award-winning corporate social responsibility initiative, "El Poder En Ti" (The Power Within You), focused on empowering young Hispanics to achieve their full potential and find their inner champion through sports.

The reformatted version of the show is comprised of three new hosts that include Venezuelan actor Yul Bürkle, Colombian actress Luz Estrada, and Mexican-American actress/model Maria Elena Anaya.

NBCUniversal Telemundo Enterprises announced a partnership with global video community musical.ly to develop and launch a series of new digital entertainment programs targeting Hispanic members of Generation Z, the post-millennial, predominantly bilingual, tech-native generation.

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