With two weeks until the kickoff of UEFA European Football Championship, ESPN is debuting “More Than Football,” an integrated marketing campaign celebrating the world’s most competitive international soccer tournament. Starting June 10, the month-long event will feature 51 matches in 10 cities throughout France.

A strong ad that builds emotional and behavioral connections with consumers will not only help drive sales for the brand, but can also drive long-term brand loyalty and equity down the road.

Sports Broadcaster, Fernando Fiore, takes soccer fans on a trip with the show, "DE VISITANTE," Friday, May 27th at 9pm ET / 6pm PT on FOX Deportes.

Univision News has announced the promotion of María Martínez-Guzmán and Gabriela Tristán.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2016 Hispanic TV Upfront Report.  View and download for FREE

The biggest international box-office hits return to Spanish-language television on Cinema Azteca, a reinvigorated program that each weekend broadcasts the most exciting action films so that Azteca America’s audience can enjoy the best in cinema.

Univision Network announced its latest telenovela “Tres Veces Ana” (The Three Sides of Ana), which is set to premiere with a two-hour episode on Monday, May 23rd from 9-11 p.m. ET/PT (8-10 p.m. CT) on Univision Network.

Telemundo announced a development and production deal with the Jenni Rivera estate to produce a number of series and specials inspired by superstar music artist Jenni Rivera.

NBC UNIVERSO announced the return of the network’s first original scripted series created for the U.S. Hispanic market, “El Vato” Season 2, starring regional Mexican singer, El Dasa during Upfront week.

Netflix and Univision Story House, Univision Communications Inc.’s (UCI) new development and production arm, announced that they will co-produce a boundary-breaking drama series, “El Chapo,” based on the life story of one of the world’s most notorious criminals.

AIRE Radio Networks, a division of Spanish Broadcasting System, announced the appointments of Michelle Marino to Senior Vice President of Network Sales, and Erika Marrero to Vice President of Network Sales, reporting to Elisa Torres, Head of AIRE Radio Networks, effective immediately. 

Extreme Reach is an enterprise software company that helps clients leverage video assets across linear TV and digital video. eMarketer’s Patricia Orsini spoke with Melinda McLaughlin, CMO of Extreme Reach, about how the company helps clients make sense of and use technology to ensure their ads reach consumers in the most targeted and efficient way.

NBCUniversal Telemundo Enterprises held a private concert exclusively for its advertising clients tonight at The Manhattan Center's Hammerstein Ballroom in New York City to celebrate TELEMUNDO's successes this past year.

Discovery U.S. Hispanic announced its networks’ 2016-2017 Upfront slate, expanding on popular genres such as adventure and motors for Discovery en Español as well as home and family on the female-focused Discovery Familia.

CNN en Español announced a new and enhanced lineup that continues to build on the network’s strategy of offering a multiplatform news network with fresh and original content, live breaking news programming, CNN Films and documentaries, CNN en Español Red Room, an interactive and social media space, and CNN en Marcha, a mobile interactive social media hub that travels to important venues all over the U.S.

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