By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly [...]

   Over the last couple of years, we have been critical of an industry event called AdColor that was once associated with the ANA Multicultural Conference.  Lately they have had the need to go solo on their event, since they seem to be more and more African American Ad Industry focused and definitively represent the [...]

      I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, Scott Willoth —S VP Methods & Analytics, Scarborough Research and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC.  The panel [...]

  We received very positive feedback on our post about last week’s Hispanicize  – – Social Media EXPO event from executives we did not expect to hear from regarding this conference and we hope that the event continues to improve and calibrates its messaging on the Social Media discipline in our Industry. CLICK HERE to [...]

  This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers.  The ladies were flown in and put up for a couple of days in [...]

   As many of our readers have read through our publication HispanicAd.com, the island of Puerto Rico is suffering a severe economic downturn and the flight of executives to the US mainland has increased dramatically in recent years from many industries. You can attribute the flight to economic stagnation and a over-dependence on government entitlements, [...]

    As I watched the diverse news channels stumbling over one another to call the election in the US and the Caribbean, I have found two very important elements that will impact our Industry going forward based on the results. 1- The US Hispanic Market according to the DNC or the RNC is the “group” [...]

  In today’s world of efficiency & effectiveness, along with the increased dependence on procurement at the client & media levels, the US Hispanic Social space is the only frontier in our Industry were the metrics fall short, the expectations are low and Hucksters abound. There are currently several large media companies with reliable, measurable [...]

    I just struggled reading an article by Stephanie Da Costa – Media Director at Wing in Miami titled “Spanish-language Television Upfront And Fall Season Discourse” in MediaPost. My first impression from reading the article is that Univision is insensitive for not changing their programming annually, Telemundo is trying hard and MundoFox will blow everyone [...]

    Just read an article by David Goetz on a MediaPost blog titled “Univision Self-Serving With Presidential Debate Lobbying” regarding a letter sent by Univision CEO Randy Falco to the Commission on Presidential Debates (CPD). According to Mr. Goetz, Mr. Falco stated to the CPD that he “laments that the moderators selected for the debates [...]