This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers.  The ladies were flown in and put up for a couple of days in [...]

When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue. Here were two major media companies about to go after the ever-burgeoning bicultural, bilingual Latino.  And I was pleasantly surprised to hear that the new network would be in English.  But when I heard the new [...]

  In today’s world of efficiency & effectiveness, along with the increased dependence on procurement at the client & media levels, the US Hispanic Social space is the only frontier in our Industry were the metrics fall short, the expectations are low and Hucksters abound. There are currently several large media companies with reliable, measurable [...]

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able [...]

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012. Well let’s go out with a bang! We have 355 days to [...]

I’m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a [...]

  As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere. For the benefit of those of you [...]

  Carat USA and Aegis Media – Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets are working hardest against targeting only 20 percent of the Latino population, due to old assumptions, outdated information and approaches — missing the [...]

  HBO is doing it right. The channel that brings you “Boardwalk Empire,” and brought you “Entourage,” is once again bringing you “How to Make it in America.”  Season Two debuted last night. Why make so much noise?  This isn’t HBO Latino we’re talking about.  It’s the main HBO channel and three of the six [...]

It’s September 29…generally believed to be the birth date of the Grand Poobah of Spanish literature, Don Miguel de Cervantes.  Happy 464th!  Vamos Sancho!