When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue. Here were two major media companies about to go after the ever-burgeoning bicultural, bilingual Latino.  And I was pleasantly surprised to hear that the new network would be in English.  But when I heard the new [...]

    Just read an article by David Goetz on a MediaPost blog titled “Univision Self-Serving With Presidential Debate Lobbying” regarding a letter sent by Univision CEO Randy Falco to the Commission on Presidential Debates (CPD). According to Mr. Goetz, Mr. Falco stated to the CPD that he “laments that the moderators selected for the debates [...]

   I just finished reading a blog post on AdAge.com’s ‘The Big Tent’ title “On Diversity Front, Adland Is Actually Reflective of American Society”.  It is interesting to point out that in articles and blogs regarding Diversity in the advertising business the majority of the focus is how to incorporate African Americans in the job [...]

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl. CBS hoped to have a cross-cultural hit with “Rob,” starring [...]

The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers.  We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be [...]

   In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan – CEO of HispanicAd.com last year challenged AHAA and the Industry with his opinion piece title “I Have High Hopes for AHAA”, with a call for renewed [...]

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able [...]

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012. Well let’s go out with a bang! We have 355 days to [...]

I’m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a [...]

  Carat USA and Aegis Media – Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets are working hardest against targeting only 20 percent of the Latino population, due to old assumptions, outdated information and approaches — missing the [...]