By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly [...]
Archive for the ‘Agency’ Category
Over the last couple of years, we have been critical of an industry event called AdColor that was once associated with the ANA Multicultural Conference. Lately they have had the need to go solo on their event, since they seem to be more and more African American Ad Industry focused and definitively represent the [...]
This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers. The ladies were flown in and put up for a couple of days in [...]
As I watched the diverse news channels stumbling over one another to call the election in the US and the Caribbean, I have found two very important elements that will impact our Industry going forward based on the results. 1- The US Hispanic Market according to the DNC or the RNC is the “group” [...]
When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue. Here were two major media companies about to go after the ever-burgeoning bicultural, bilingual Latino. And I was pleasantly surprised to hear that the new network would be in English. But when I heard the new [...]
I just struggled reading an article by Stephanie Da Costa – Media Director at Wing in Miami titled “Spanish-language Television Upfront And Fall Season Discourse” in MediaPost. My first impression from reading the article is that Univision is insensitive for not changing their programming annually, Telemundo is trying hard and MundoFox will blow everyone [...]
I just finished reading a blog post on AdAge.com’s ‘The Big Tent’ title “On Diversity Front, Adland Is Actually Reflective of American Society”. It is interesting to point out that in articles and blogs regarding Diversity in the advertising business the majority of the focus is how to incorporate African Americans in the job [...]
Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl. CBS hoped to have a cross-cultural hit with “Rob,” starring [...]
The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers. We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be [...]
By Gonzalo López Martà / Atkins López MartÃ, LLC You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice …..<!–more–> -True multiculturalism is [...]
