By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly [...]

   Over the last couple of years, we have been critical of an industry event called AdColor that was once associated with the ANA Multicultural Conference.  Lately they have had the need to go solo on their event, since they seem to be more and more African American Ad Industry focused and definitively represent the [...]

      I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, Scott Willoth —S VP Methods & Analytics, Scarborough Research and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC.  The panel [...]

  This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers.  The ladies were flown in and put up for a couple of days in [...]

   As many of our readers have read through our publication HispanicAd.com, the island of Puerto Rico is suffering a severe economic downturn and the flight of executives to the US mainland has increased dramatically in recent years from many industries. You can attribute the flight to economic stagnation and a over-dependence on government entitlements, [...]

By David A. Chitel (NGLC Chairman & Founder) Zeitgeist (/_ts_t_g_st/) – Noun – The intellectual fashion or dominant school of thought which typifies and influences the culture of a period. During my 20-year tenure within the worlds of Latino media, marketing and entertainment, I’ve experienced three distinct periods of zeitgeist as they pertain to our [...]

For the last six years, Mayor League Soccer (MLS) has put all of their eggs in one basket and money too … David Beckham. He is leaving after his next game.  FINALMENTE. Too much money spent in this erroneous marketing notion.  The MLS LA Galaxy exists among the largest Mexican population in the USA, the [...]

    As I watched the diverse news channels stumbling over one another to call the election in the US and the Caribbean, I have found two very important elements that will impact our Industry going forward based on the results. 1- The US Hispanic Market according to the DNC or the RNC is the “group” [...]

When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue. Here were two major media companies about to go after the ever-burgeoning bicultural, bilingual Latino.  And I was pleasantly surprised to hear that the new network would be in English.  But when I heard the new [...]

  In today’s world of efficiency & effectiveness, along with the increased dependence on procurement at the client & media levels, the US Hispanic Social space is the only frontier in our Industry were the metrics fall short, the expectations are low and Hucksters abound. There are currently several large media companies with reliable, measurable [...]