Sales archive at El Blog - HispanicAd.com

Archive for the ‘Sales’ Category

Univision is insensitive, Telemundo is trying hard and MundoFox will blow everyone away.

Published by Gene Bryan on Aug 30th, 2012 in Account Planning, Agency, Business, Industry, Management, Marketing, Programming, Public Relations, Sales, Television, Trends with 18 Comments

I just struggled reading an article by Stephanie Da Costa - Media Director at Wing in Miami titled “Spanish-language Television Upfront And Fall Season Discourse” in MediaPost.

My first impression from reading the article is that Univision is insensitive…

Will the Multicultural Movement (BUCKET) survive?

Published by Gene Bryan on Jul 3rd, 2012 in Account Planning, Agency, Business, Culture, Direct Marketing, Education, Industry, Language, Lifestyle, Management, Marketing, Media Planning, Multicultural, Politics, Public Relations, Sales, Trends with 1 Comment

The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers. We all know the answer to that question.

The question is whether there is a need or a purpose for…

US Hispanic Advertising Week Conference 2013 - - A Challenge to all in our Industry.

Published by Gene Bryan on May 2nd, 2012 in Agency, Education, Events, Industry, Management, Marketing, Multicultural, Public Relations, Sales, Trends with 2 Comments

The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.

They…

2012: Beginning of the End of our World?

Published by Gene Bryan on Jan 1st, 2012 in Account Planning, Agency, Business, Creative, Culture, Direct Marketing, Education, Events, Industry, Internet, Language, Lifestyle, Magazines, Management, Marketing, Media Planning, Mobile Marketing, Multicultural, Newspapers, Outdoor, Politics, ProBono, Production, Programming, Promotions, Public Relations, Radio, Research, Sales, Social, Social Marketing, Television, Trends with No Comments

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012.

Doomsday is upon us in 355 days on…

What will be the strongest type of media in 2012?

Published by Gene Bryan on Oct 25th, 2011 in Account Planning, Agency, Business, Direct Marketing, Industry, Internet, Magazines, Management, Marketing, Media Planning, Mobile Marketing, Multicultural, Newspapers, Outdoor, Radio, Sales, Television, Trends with 5 Comments

I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most…

Latino Social Media Blogger Trends - To pay or not to pay? La Pregunta …

Published by Cristy Clavijo-Kish on Oct 24th, 2011 in Agency, Business, Industry, Internet, Management, Marketing, Multicultural, Public Relations, Sales, Social, Social Marketing, Trends with 5 Comments

As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues…

It’s the TV, stupid

Published by Manny Gonzalez on Oct 22nd, 2011 in Account Planning, Agency, Business, Creative, Culture, Industry, Internet, Language, Lifestyle, Magazines, Management, Marketing, Media Planning, Multicultural, Outdoor, Programming, Research, Sales, Television, Trends with 1 Comment

TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.” And that is what one is led to conclude after reading…

90% of U.S. Advertisers’ Hispanic Market Dollars predominantly targeting only 20% of the Market.

Published by Gene Bryan on Oct 18th, 2011 in Account Planning, Agency, Business, Culture, Direct Marketing, Education, Events, Industry, Internet, Language, Lifestyle, Magazines, Management, Marketing, Media Planning, Mobile Marketing, Multicultural, Newspapers, Outdoor, Politics, ProBono, Production, Programming, Promotions, Public Relations, Radio, Research, Sales, Social, Social Marketing, Television, Trends with 23 Comments

Carat USA and Aegis Media - Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets are working hardest against targeting only 20 percent…

Ad Budgets - Disgusting or an OPPORTUNITY?

Published by Gene Bryan on Sep 21st, 2011 in Agency, Business, Education, Industry, Management, Marketing, Multicultural, Public Relations, Sales, Trends with 19 Comments

According to Tony Ruiz - Managing Partner at New York based The Vidal Partnership, he stated yesterday at Broadcasting and Cable’s - Multicultural TV Summit that the current levels of Hispanic targeted ad budgets and the fact that we need…

¡ Oye Raul - GUASIMARA !

Published by Gene Bryan on Aug 17th, 2011 in Business, Sales, Trends with 11 Comments

Raul, today I almost fell out of my chair laughing at how ridiculous and idiotic we have become regarding our business titles.

Yes, I repeated ridiculous and idiotic!

Just read your press release promoting the fact that your radio…