This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers. The ladies were flown in and put up for a couple of days in [...]
Archive for the ‘Management’ Category
As many of our readers have read through our publication HispanicAd.com, the island of Puerto Rico is suffering a severe economic downturn and the flight of executives to the US mainland has increased dramatically in recent years from many industries. You can attribute the flight to economic stagnation and a over-dependence on government entitlements, [...]
As I watched the diverse news channels stumbling over one another to call the election in the US and the Caribbean, I have found two very important elements that will impact our Industry going forward based on the results. 1- The US Hispanic Market according to the DNC or the RNC is the “group” [...]
When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue. Here were two major media companies about to go after the ever-burgeoning bicultural, bilingual Latino. And I was pleasantly surprised to hear that the new network would be in English. But when I heard the new [...]
In today’s world of efficiency & effectiveness, along with the increased dependence on procurement at the client & media levels, the US Hispanic Social space is the only frontier in our Industry were the metrics fall short, the expectations are low and Hucksters abound. There are currently several large media companies with reliable, measurable [...]
I just struggled reading an article by Stephanie Da Costa – Media Director at Wing in Miami titled “Spanish-language Television Upfront And Fall Season Discourse” in MediaPost. My first impression from reading the article is that Univision is insensitive for not changing their programming annually, Telemundo is trying hard and MundoFox will blow everyone [...]
Just read an article by David Goetz on a MediaPost blog titled “Univision Self-Serving With Presidential Debate Lobbying” regarding a letter sent by Univision CEO Randy Falco to the Commission on Presidential Debates (CPD). According to Mr. Goetz, Mr. Falco stated to the CPD that he “laments that the moderators selected for the debates [...]
I just finished reading a blog post on AdAge.com’s ‘The Big Tent’ title “On Diversity Front, Adland Is Actually Reflective of American Society”. It is interesting to point out that in articles and blogs regarding Diversity in the advertising business the majority of the focus is how to incorporate African Americans in the job [...]
The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers. We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be [...]
By Gonzalo López Martà / Atkins López MartÃ, LLC You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice …..<!–more–> -True multiculturalism is [...]
