Last month I attended one of the best parties in L.A. No, I’m not talking about the Oscars. I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea. But by partnering up with LucasFilm, Brisk was able [...]
Archive for the ‘Mobile Marketing’ Category
As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012. Well let’s go out with a bang! We have 355 days to [...]
I’m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference? Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a [...]
I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about [...]
Carat USA and Aegis Media – Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets are working hardest against targeting only 20 percent of the Latino population, due to old assumptions, outdated information and approaches — missing the [...]
Happy Father’s Day for all the Dads in our biz. Check out this video, it reminds me of my two children now in our Industry. The video was created by Monster.com as a spoof by Meyocks Group as an ADDY Awards intro. Enjoy! When I Grow Up I Wanna Work in Advertising. CLICK HERE. Felicidades. [...]
Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry. Your ad agency Sensis enjoys the reputation as being one of only a handful of Hispanic-owned digital shops focused on the [...]
After reviewing our travel and entertainment budget for 2009 to attend NATIONAL events. We have decided to share our “Must-Attend List” of NATIONAL – US Hispanic Advertising, Marketing & Media focused events that are ‘a must to attend’ this year in our Industry. We decided to post our list, after a flood of e-mails [...]
A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand’s Hispanic media agency. Later that day at the same conference, a prominent Hispanic media executive (from a well-known Hispanic agency that has recently seen some hard [...]
HispanicAd.com is proud to announce the launch of our own blog that will help us all add to the on-going conversation between professionals that have much to contribute towards elevating the discussion on the importance, the nuances, the complexity and the direction of our US Hispanic advertising Industry. You will enjoy the continuous writing and [...]
