HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Upront Report for our readers.

To view and download click on image or CLICK HERE.

The ANA Media Advisory Board has been meeting with CMOs, agency partners, media sellers, and independent consultants. Our focus has been broadly on media transformation and reform. More specifically, we have gathered to discuss the television upfront.

VAB's Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising investment and business outcomes during periods of economic upheaval due to global health crises and recession.

SBS Entertainment will celebrate Father's Day throughout the month of June with a special edition of its 'Mi Casa Es Tu Casa Live Music Series.' Alejandro Fernandez, Banda MS, Gerardo Ortiz and Christian Nodal will headline the exclusive live audio stream performance series across some of SBS's leading radio stations and the LaMusica app.

Brand USA's entertainment network, GoUSA TV, launches its new show, "Americanos," developed and produced by LA REYNA.

These are strange times for national TV advertisers. Huge operational challenges are presenting themselves just as business as usual is impossible, and as parts of the U.S. begin to reopen, national advertisers may feel stuck, locked into creative that may or may not resonate with every market that sees it. Or worse yet, they may feel that the only option for them is to go dark and not advertise at all.

TV couldn’t be better. It’s our television industry that needs to adapt.

Univision Communications Inc. announced that it is joining Nielsen’s Addressable TV platform beta program. Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.

This article is about the relationship between Context and the Upfront, two threads that wind tightly about each other like the helixes in DNA.

The Multicultural Media, Telecom and Internet Council (MMTC), along with 21 other “Civil Rights Advocates,” on Friday just gave GeoBroadcast Solutions a huge boost for a business plan that could greatly enhance the radio industry’s ability to bring advertisers the one thing they desire the most in 2020 but haven’t been able to get from an FM signal — addressable advertising.  By Adam Jacobson

Estrella Media, Inc. announced that its EstrellaTV network will air a two-hour Mother’s Day special on May 10th.

Andy Lack is leaving. And, the top executive overseeing NBCUniversal Telemundo Enterprises is taking over his role as part of a wholesale restructuring.  By Adam Jacobson - Editor in Chief / Radio +TV Business Report

Spanish-speaking audiences can experience one of the most beloved animated series of all time when Pokémon seasons 1-5 airs on TeleXitos beginning Sunday, May 3 at 12 p.m. ET. 

Uno Radio Group and iHeartMedia announced an exclusive partnership that will further extend the iHeartRadio brand into Puerto Rico.

EstrellaTV announced that its hit talent competition show “Tengo Talento, Mucho Talento” will premiere its 22nd season on April 23, 2020.

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