Fuse Media, a cross-platform entertainment media brand for Latino and multicultural millennial and GenZ audiences, announced that it will emerge from Chapter 11 on schedule and as a materially stronger company.

Comcast Advertising announced the launch of a new initiative called On Addressability. The broad goal of this initiative is to help the industry deliver a sound, scalable and sustainable addressable solution to marketers that maximizes the impact and value of television as a marketing platform.

The 2019 ‘Miss Universe Puerto Rico’ pageant, which will take place at San Juan’s famed arts and culture hub, ‘El Centro de Bellas Artes’ on Thursday, June 13, at 8 p.m. ET/ 5 p.m. PT, will air live in the U.S. exclusively on WAPA America and Television Dominicana, as well as in Puerto Rico on WAPA Television.

Univision Communications Inc announced the appointment of Alejandra Santamaria to Vice President, Director of Sales of Univision Los Angeles, effective immediately.

Video didn't kill the radio star. Neither have multiple forms of media that have emerged in the last few decades. Perhaps more important, radio has spawned the dramatic and ongoing rise in voice technology that has captured consumers' imagination and then some.

What started two years ago as Horowitz’s groundbreaking segmentation of the TV viewing universe has morphed into six distinct, nuanced groups in 2019, thanks to the arrival of vMVPDs in the marketplace and the rediscovery of antennas among younger, leading-edge consumers.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

Taking stroll down the US Hispanic advertising & marketing memory lane, we decided to list all the Hispanic focused TV companies or networks that existed or have existed over the last 20 years in our Industry.

Whether it’s watching the glitz and glamour on the red carpet, witnessing the wedding nuptials of the nerdiest theoretical physicist and neurobiologist, or rooting for the next singing sensation, U.S. consumers constantly watch entertainment programs regardless of where they are throughout the day.

Airing this month, WAPA TV will produce and broadcast Guerreros (“Warriors”), the hit reality show filled with non-stop fun and adrenaline that has monopolized TV sets across Latin America.

DISH Network has appointed Michael Schwimmer, as executive vice president of International, Business Development and Strategy.

NBCUniversal Owned Television Stations, a division of NBCUniversal, announced that Diane Hannes has been named President and General Manager of NBC Connecticut / WVIT and Telemundo Connecticut / WRDM

Telemundo Global Studios (TGS) launched the TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media. 

Despite being in its infancy, we expect programmatic TV ad spending will reach $4.73 billion by 2020, or 6.8% of TV ad spending that year.

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