This month, the talented Mexican mechanic Martín Vaca, star of the popular Discovery en Español automotive series, MEXICÁNICOS, and his team, are back with new challenges and more of the incredible transformations that have captivated Hispanic audiences for two consecutive seasons.

America CV Network announced its new TV stake: "Rick Sánchez 90 miles", a controversial TV program, debuting May 9th.  

Nielsen announced that Univision Communications Inc. (UCI) has signed an agreement for Nielsen's National and Local Digital in TV Ratings services.

Futbol de Primera (FDP RADIO) revealed its broadcast plans for the historic Copa América Centenario to be played in the United States June 3-26.

Media  multitasking  competes  with  television  advertising  for  consumers’  attention,  but  may  also  facilitate immediate and measurable response to some advertisements. This paper explores whether and how tele-vision advertising influences online shopping.

Ad spending on original digital -- both desktop and mobile -- programming has more than doubled since 2014, and those budgets have come primarily out of television, according to findings of a survey of advertiser and agency executives released this morning by the Interactive Advertising Bureau (IAB).

Telemundo confirmed the production kick off of its new original production “Silvana Sin Lana,” starring Carlos Ponce, Maritza Rodriguez and the Oscar-nominated actress Adriana Barraza.

Telemundo announced sponsors of the 2016 “Billboard Latin Music Awards,” including DishLATINO, Domino’s, Ford, Garnier Fructis, TWIX®, Pepsi, Samsung Electronics America, Sprint, State Farm, Target, Toyota and Victoria.

The National Geographic Society announced that Emma Carrasco will take on the newly created position of chief marketing and communications officer and senior vice president of global strategy.

Roots Media Inc. announced it has entered into a strategic partnership with EFTR, Inc., operator of a network of 22,000+ catering and food trucks in 18+ states, to exclusively offer advertising on their vehicles.

The Association of National Advertisers (ANA) stated its strong opposition to the proposal of the Federal Communications Commission (FCC) to allow consumer electronics manufacturers and other developers to make set top boxes that can provide access to multichannel video programming.

But is there value in advertising on VOD in conjunction with linear TV?

Univision Communications Inc. (UCI) announced it will be forming the Fusion Media Group (FMG). FMG will serve as the multi-platform destination for the new, rising American mainstream, delivering content that embodies the audience’s shared values and passion points across all platforms.  In a related step, UCI has reached an agreement with ABC to become the sole owner of FUSION, the joint venture the two companies launched in October 2013.

Calvo will oversee the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of Mexican National Team .

It’s undeniable that Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV.