HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Upront Report for our readers.

To view and download click on image or CLICK HERE.

A Latino-led management group headed by Fuse Media CEO Miguel "Mike" Roggero has acquired a majority, controlling interest in Fuse Media. 

Anchors Gabriela Frias and Nacho Giron will lead the network’s new programs from Mexico City and Buenos Aires.

Hemisphere Media Group, Inc. announced that Elizabeth Randall will join the company as Senior Vice President of Digital Strategy & Development.

As the industry prepares for the end of third-party cookies, marketers must adopt an identifier that works across media

As the old saying goes, “If you do what you’ve always done, you’ll get what you’ve always gotten.” This is especially true in radio selling and buying, where a reliance on expensive ratings data and audience demos leads to buys made on the description of an audience rather than the actions of an audience.

Hemisphere Media Group, Inc. announced that effective December 31, 2020, Javier Maynulet is stepping down  as President and General Manager of WAPA Televisión in Puerto. The company has named Jorge Hidalgo President and General Manager.

Univision Communications, Inc. announced that it has exited its minority position in El Rey Network (“El Rey”), the English-language entertainment cable network and production studio created by Mexican-American filmmaker Robert Rodriguez and FactoryMade Ventures.

The turbulent future of TV and how marketers can prepare

By Gonzalo López Martí      

  •     Hispanics are not a monolithic voting block.
  •     Outside of South Florida Hispanics lean Dem.
  •     If and when they vote.
  •     Not yet in large enough quantities to change the landscape in Texas or California.
  •     Getting there though.

Radio’s weekly reach is now 97% of March’s numbers, as fall changes are driving more consumers to tune in. When examining AQH, which benefits from the Headphone Adjustment implemented with October 2020 measurement, listening grew 6% (4% can be attributed to the adjustment and 2% to organic growth).

How have the past seven months changed or refocused Hispanic media’s service to its consumers and its clients?  By Adam Jacobson - Radio TV Business Report

Estrella Media announced that it has launched Estrella News, a 24-hour multiplatform news network, making it the first Spanish-language media company in the U.S. to provide news content in live digital and streaming format 24/7.

Changes necessitated by the pandemic may have altered TV advertising forever — marketers must adapt

Amid the many new media offerings available to consumers, it’s easy to lose sight of long-standing, dependable choices—even when they continue to drive significant engagement. The news is one such option, and amid the trifecta of a pandemic, widespread social unrest and a U.S. presidential election, it remains a vital connection to both the world at large and our local communities.

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