Azteca America announced that its Atlanta affiliate WUVM Channel 4 has formed a sales and marketing partnership with WAZX 101.9 FM, “La Que Buena Radio.”

We have been witnessing a reinvention of TV content creation for a few years now. It probably started with “The Sopranos” on HBO, was accelerated by Netflix’' “House of Cards,” and has now permeated national, cable and Internet-based “TV.”

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic TV Upfront Report.  

NBCUniversal Telemundo Enterprises announced that Telemundo Network and its entertainment cable channel Universo signed an exclusive content partnership with VICE Media, a global youth media brand.

Univision Communications Inc. (UCI) unveiled its 2017-2018 programming line-up and highlight how its portfolio offers deep engagement and unique opportunities for marketers to deliver results leveraging viewers’ passions.

Pasiones will air the heartfelt Korean novela Contrato Para Una Boda (“Marriage Contract”) on both its U.S. and Latin American feeds.

Discovery U.S. Hispanic’s networks, Discovery en Español, and Discovery Familia announced a multitude of Upfront opportunities for advertiser across linear, digital, social, and virtual reality platform

This year CNN en Español is celebrating its 20 years of covering news around the world like no one else with credible, emotional, ground breaking journalism.

NBCUniversal Telemundo Enterprises announced a robust lineup of new innovative programming for the 2017-2018 television season

Azteca America kicked off its 2017-2018 Upfront roadshow in New York by announcing a roster of new programs

Spanish Broadcasting System, Inc. announced that Donny Hudson has been named General Manager and Vice President of SBS Miami supervising all operations at WXDJ-FM (EL NUEVO ZOL 106.7FM), WRMA-FM (RITMO 95.7FM), WCMQ-FM (ZETA 92.3FM), and the LaMusica app.

Azteca America  announced that Melissa Covarrubias was named the Vice President and General Manager of Azteca Houston, KYAZ-TV.

TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.

NBCUniversal Telemundo Enterprises and Gato Grande Productions, a new joint venture between MGM and Mexican entrepreneurs Miguel Alemán Magnani and Antonio Cué Sánchez Navarro, announced an agreement giving Telemundo exclusive U.S. broadcast rights to the officially authorized TV series based on the life of the internationally renowned music super star and Grammy Award-winning multi-platinum recording artist, Luis Miguel.

Branding is one of the three essential advertising elements that lead to in-market success. As such, there are many variations of brand inclusion at the end of a TV ad, including package shots or simply showing the brand logo. Making the decision to include a package shot or brand logo at the end of an ad can require some additional consideration.