Jose began his media career as a sales trainee at the Univision affiliate in Miami , WLTV/Channel 23, in 1979. From that start, he has spent the last 25 plus years dedicated to helping define the US Hispanic Marketplace.
From running his first TV station in Phoenix at the age of 27; managing the station groups for both; Univision and Telemundo; launching a start up National Hispanic Radio Network;running for Mayor of Miami-Dade County;to even authoring his first book titled “The Power of Business en Español, Seven Fundamental Keys to Unlocking the Potential of the Spanish Language Hispanic Market” HarperCollins/Rayo

Jose brings unparalleled passion, energy and commitment to everything he takes on, making him one of the most successful Hispanic Media Executives in the country. Today he is Principal of Hispanic USA Inc, a full service Hispanic Market Communications Firm with offices in Miami and San Antonio .