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January 07, 2001

AHAA Media University’s goal is to provide media training to AHAA member agencies staff.

Technical Skills: The Media School

Comprehensive training in key media terms, concepts, media planning and buying principles, strategic approaches
Faculty comprised of six instructors, each with over 20 years of planning and buying experience
Over 160 agencies, clients and media have participated in their programs
Research Seminars

Full-day curriculums will cover:

Methodology
Key terminology
Applications of standard and custom reporting capabilities
Research companies will provide training staff
Software Training

Customized curriculum of half-day courses
Beginner/Basics
Advanced Applications
Qualitative Evaluation/Vendor Workshops

Cable TV
Television
Radio
Newspaper
Magazine
Outdoor
Interactive
General Information

All dates and times are subject to change. All workshops are free of charge to all AHAA members except for the Media School ($250 per attendee) Registrations will ONLY be accepted on-line (starting in early January 2001)
Attendance is limited to no more than 20 attendees per workshop 2001 Host Agencies

Chicago
Lápiz – Leo Burnett

Dallas
Dieste & Partners Publicidad

Los Angeles
La Agencia de Orci & Asociados

Miami
Zubi Advertising

New York
The Bravo Group

San Antonio
Bromley Communications

San Francisco
HeadQuarters Advertising

For more information at http://www.ahaa.org/mediauniv/mediauniv.htm

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