Ciclon Storms Through The Hispanic Energy Drink Market.

Ciclon, the first energy drink tailor-made for Hispanics, has selected Anthony Baradat Iglesias Advertising & Public Relations at its agency of record to launch in Miami and New York, and subsequently in other U.S. Hispanic markets. The initial media strategy will include a media buy that incorporates radio, television, print and outdoor media, corroborated by a public relations campaign.

Executing a multi-tiered marketing strategy, driven by Anthony Baradat Iglesias Advertising & Public Relations, Ciclon will strategically position itself as a contender in the fiercely competitive energy drink market by employing “guerilla” promotional tactics geared toward educating the Hispanic consumer and branding Ciclon as the energy drink that “Levanta el ánimo, Levanta todo.” “Ciclon will capture a dominant share of the U.S. Hispanic energy drink market by creating a brand loyal consumer that understands that Ciclon is made specifically with them in mind,” said Mr. Anthony Baradat, President of Anthony Baradat Iglesias Advertising & Public Relations.

The idea of energy drinks began in Asia with the objective of increasing the body’s energy levels. Subsequently, an Austrian entrepreneur took the idea to Europe. The market in both the United States and Europe seemed ripe for a beverage of this nature, noting that over 30 countries and over 800 million cans of energy drinks are consumed each year. The first energy drink created with the Hispanic consumer in mind, Ciclon’s ingredients are said to increase concentration, decrease stress (inositol, glucuronolactona), increase the immune system (pantotenato) and provide positive physical reactions for consumers.

Ciclon, launched in 1996 in the Dominican Republic and with U.S. headquarters in Miami, Florida and international headquarters in Vienna, Austria, is a privately held company whose objective is to provide Hispanic consumers with an energy drink specific to their tastes. For more information on Ciclon, please visit www.Ciclon.com.

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