February 21, 2001

Corona retailers will have the opportunity to make mucho dinero this Cinco de Mayo with The Gambrinus Company's "Numero Uno Party Beer!" promotion. An advertising campaign featuring two new television spots created by The Richards Group, Dallas, and radio announcements will support the promotion nationwide.

"The Cinco de Mayo promotion is an established cornerstone of Corona's marketing strategy, and the new TV spots will call more attention to the event," said Don Mann, Modelo Products Director. "However, with Corona sales in grocery stores growing to include the top selling package in the entire beer category, this Corona promotion has become a cornerstone for retailers as well."

Retailers can participate in the "Numero Uno Party Beer!" promotion by displaying point-of-sale materials, including pinatas shaped like Corona beer bottles, coasters, banners, pennants, table tents and more.

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