Miami based CreatAbility has been selected as Dunkin’ Donuts Hispanic agency of record. The agency is set to launch a series of Hispanic TV and radio spots for Dunkin’ Donuts to promote the restaurants’ breakfast sandwiches as well as other products.
The spots, several of which begin airing this month, will introduce the Omwich, an omelet breakfast sandwich available in a variety of flavors, and will be followed by a series of other spots later this year.
CreatAbility began working with Dunkin’ Donuts last year to produce several original radio and TV spots in the company’s "Loosen Up a Little" campaign, including the Telly award-winning "Coffee" television commercial. The agency is also developing language communications materials for Dunkin’ Donuts.
This is Dunkin’ Donuts first attempt to reach the single fastest growing market in the US. CreatAbility was tapped to help position Dunkin’ Donuts as the leading provider of coffee and baked goods for Hispanics.
"Dunkin’ Donuts is a household name in the general market, which can have enormous equity with Hispanic consumers if targeted properly…which we intend to do," said Ritchie Lucas, CreatAbility founder and CEO.