HOT OFF THE NET: The Vidal Partnership AOR For Kohl’s.

Kohl’s Department Stores has named The Vidal Partnership, New York, as its Hispanic marketing communications agency of record, responsible for advertising creative, media planning and buying as well as public relations support for Kohl’s marketing and community relations initiatives directed toward the Hispanic market.

“We are delighted to have The Vidal Partnership join the Kohl’s marketing team,” said Julie Gardner, Kohl’s senior vice president of marketing. “Their keen understanding of the fast-growing Hispanic market, coupled with a proven track record of successful brand-building initiatives for a wide-range of retail and consumer-products companies, makes them an ideal fit for our needs as we continue our national expansion strategy.”

“We are tremendously excited that an innovative, successful retailer like Kohl’s has chosen The Vidal Partnership for its marketing efforts in the burgeoning Hispanic market,” said Manny Vidal, chief executive officer of The Vidal Partnership. “We look forward to working together to help Kohl’s achieve its growth goals.”