La Agencia Continues To Grow Rapidly.

La Agencia de Orcí & Asociados continues its rapid expansion by promoting two leading talents, Sofia Escamilla and Jorge Herrera.

As Associate Media Director, Sofia Escamilla will oversee media negotiations and buy placement for all of La Agencia’s accounts. She had previously served as media buying supervisor for La Agencia since April 1999.

Prior to La Agencia, Sofia was a broadcast negotiator for two years at Western Multicultural Group in Los Angeles, handling accounts such as Carl’s Jr., Disneyland, Albertson’s, Bloomingdales, Vons Supermarkets, ABC-TV and Arco. Sofia’s career also includes a media buyer/planner position with Ad Americas Advertising (DavisElen Advertising) in Los Angeles. As with all La Agencia staff members, Sofia is bi-cultural and bi-lingual.

Jorge Herrera will now serve as a La Agencia Account Supervisor on the Allstate Insurance account at La Agencia’s Chicago office. Jorge has been with La Agencia as Senior Account Executive since 1998 and has managed American Honda branding and retail efforts in 7 U.S. Hispanic markets and 34 Latin American and Caribbean countries.

Prior to La Agencia, Jorge was an Account Director from 1995 to 1997 for SSPM/Lowe Advertising in Bogotá, Colombia where he handled accounts such as Banco Superior (bank), Rooms To Go (furniture retailer), Plaza De Las Americas (shopping mall). Before this position, Jorge was with Toro/DMB&B Advertising, also in Bogotá, Colombia, for four years as an Account Supervisor and worked with Volkswagen, Comcel (cellular communications), El Tiempo (newspaper), HomeCare and Banco Cafetero (bank). A native of Chicago, Jorge is fluent in English and Spanish.

“Sophia and Jorge are professionals who consistently provide value to our clients,” says Hector Orcí, Co-Founder/Co-Chair of La Agencia de Orcí & Asociados. “This empowers them to add even more value. Our clients are committed to the Hispanic market and we are committed to providing them with the best talent. That’s why we have experienced levels of growth in the Hispanic market, even though the general market economy is sluggish.”

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