According to industry sources, Siboney USA offices have been split and sold. Sanchez & Levitan has sold 49% of their company to Publicis. Publicis has acquired the Dallas and So. California assets, accounts and mindshare from Siboney. Thus, the new Publicis San & Levitan is born.
You got all that!
Aida Levitan will be Co-Chairman & CEO and Fausto Sanchez will be Co-Chairman and President of Publicis Sanchez & Levitan. Tory Syvrud and Joe Albonetti will also help manage the new company. Estimated billings for the new company are $80 million.
We expect Montemayor & Siboney New York and Miami to merge.