January 26, 2001

ZGS Communications, a Hispanic Agency in Washington, DC, has promoted Patricia Rivera-Gaitan to Director of Client Services.

Her new responsibilities encompass the overall management of ZGS clients that include Giant Food Inc., the Department of Education and the National Highway Traffic Safety Administration. Two-steppin' Trish hails from Houston, Texas. Employed at ZGS for six years, Gaitan began as a graphic designer and has continually been elevated within the company because of her dedication, strategic insight and just good-ol' Tejano sensibility in judging pecan pies.

Regarding the move, Gaitan said, "I am very eager to continue ZGS's growth. We are an unique company that really pursues one goal: To serve the Hispanic community with timely and accurate public-information campaigns that enhance the quality of life for Latinos in the U.S." In the past five years, ZGS has experienced incredible growth as its expertise in emerging markets, social marketing and visual media has taken an ever more important role in today's marketing strategies.

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