After a three-month review, Verizon Information Services has announced its selection of Deutsch Inc. to handle the integrated $30 - $50 million SUPERPAGES assignment, which includes SuperPages brand yellow pages and SuperPages.com. Deutsch will be responsible for general advertising and integrated services, including direct and interactive marketing. Partnering with Deutsch on ethnic advertising will be Casanova Pendrill Publicidad, Inc. Mary Maroun of Combustion Inc. in New York managed the review.
"In looking to establish and heighten the SUPERPAGES brand from Verizon we were in the market for a creative and strategic partner with spirit, and we found that in Deutsch," said Pat Marshall, Group VP - Marketing of VIS. "All the agencies we reviewed presented excellent proposals. The Deutsch team has presented us with a breakthrough campaign that we anticipate rolling out this spring."
"We are excited to have this opportunity to help grow SUPERPAGES by creating brand strength with a fully integrated, multi-disciplined campaign," said Donny Deutsch, Chairman and CEO of Deutsch Inc. "There are endless opportunities in how we'll be able to communicate with consumers -- bringing the people and the brand together, and demonstrating value to Verizon's advertisers. We'll be able to explore new arenas, new mediums and ways to extend the SUPERPAGES brand."
"I'm thrilled that we'll be partnering with Verizon and fellow IPG family member Deutsch in communicating to the Hispanic community," said Paul Casanova, President of Casanova Pendrill Publicidad.
A new campaign will be on air in the early spring. The review, which began in December 2000, was narrowed to four agencies in January. They included: Deutsch New York; The Richards Group, Dallas; Temerlin McClain, Irving, Texas; and Tierney & Partners, Philadelphia. Presentations were made on February 26th, 27th and 28th.