Negocios Bloomberg Special Series On Hispanic Market.

Negocios Bloomberg has produced a special 10-part series entitled, “Presente y futuro de Estados Unidos: El mercado Hispano tiene la palabra” (“The Future is Here: The U.S. Hispanic Market Explosion”). These special reports will air during the Negocios Bloomberg noon broadcast to affiliate stations across the US and Puerto Rico from September 4 to September 28, 2001.

Through wide-ranging interviews with Hispanic experts conducted by Yamila Constantino, Norberto Bogard and Edgar Ortega, The U.S. Hispanic Market Explosion on Negocios Bloomberg examines the growth and transformation of this community and what it represents in the overall economic pulse of the country.

At 35 million strong, Hispanics comprise the largest minority group in the United States.

What significance do the numbers have? How promising a market is it? Some of the experts shedding light on these and other questions include:

* Daisy Exposito, CEO of the Bravo Group, the largest Hispanic marketing and communications firm.

* Elizabeth Lisboa-Farrow, President and CEO of Lisboa Inc., and Chair of the U.S. Hispanic Chamber of Commerce.

* Isabel Valdes, renowned market researcher who has advised Fortune 1000 companies and author of “American Latinos: A Guide to the In-Culture Approach.”

* Antonio Guernica, a 20-year broadcast veteran and author of the landmark book “Reaching the Hispanic Market Effectively, The Media, The Market, The Methods.”

* Jose Ignacio Lozano, publisher La Opinion, the oldest Spanish daily in the U.S. and the second most read paper in Los Angeles after The Los Angeles Times.

* Angelo Figueroa, publisher of People en Español, the largest Spanish language magazine in circulation.