Reach C-level Executives Where They Live.

In fact, they spend more time on the Web than they do with any other medium – an astonishing 16 hours per week. That’s more than 5 times the average time spent online by the general population.

And while these busy top executives visit an average of over 10 sites per month, their favorite Web site for business and financial information is Forbes.com. CEOs visit Forbes.com at more than twice the rate of any other Web site in the category.

Research.net Research Key Findings

Research.net. surveyed 286 C-Level Executives (Chief Executive titles—CEO, CFO, CIO; plus Owner/Partner) about their media consumption, attitudes toward advertising and perception of online business and financial sites. The panel is recruited by email from Forbes.com registrants.

C-level executives spend an average of 16 hours per week on the Web, excluding email.

64% of respondents visit eight or more Web sites a month in search of business and financial information.
6 out 10 respondents spend more time at business and financial sites than any other sites they visit on the Web.
Among C-level executives, Internet advertising ranked above over all other media measured (TV, Radio, Newspapers, Magazines) for the following qualitative attributes.
“Where I prefer to find our about new products.”
“Where I prefer to receive information about companies.”
“Where modern, up-to-date brands advertise.”

Synergy with magazines: Internet and Magazine advertising are viewed equally above other media for the following attributes.
“Have advertising that is rich in information.”
“The advertising helps me decide what to buy.”

To view full report CLICK below (Adobe Acrobat required):

http://www.forbes.com/fdc/clevelresearch.pdf

Download Adobe Acrobat Reader

http://www.adobe.com/products/acrobat/readstep2.html