Coca-Cola Spanish TV Ads.

Have you hugged your abuelita lately? Your papá? Your hijo? If not, you may want to after seeing new Coca-Cola classic advertising that will debut Monday, February 4th on national Spanish language television.

Two 30-second spots, “Abuelita” and “Repair,” were created based on the idea that sharing a Coca-Cola with family and friends offers a special moment of refreshment that can bridge age gaps between family members and bring friends closer together.

“We are always looking for creative ways to connect with people on an emotional level,” said Anali Cabrera Cline, manager, Coca?Cola classic Brand Marketing, Coca-Cola North America. “These new spots show that when people reach for a Coke, they are reaching for more than a beverage – they are reaching out to family, friends and even within themselves for a sense of connection with all the things that make life fun and enjoyable.”

In “Abuelita,” a Latina grandmother with a large suitcase in tow finds herself in the middle of a large, vibrant college campus. She appears a bit overwhelmed by the crowds of young people walking about yet carries herself with determination as she searches for her destination, her grandson’s dorm. She finds the building, makes her way up the stairs and knocks on the door to her grandson’s room. His roommate opens the door, and “Abuelita” enters and proceeds to remove several dishes of homemade food from her suitcase and lay them out on the table. The grandson’s face lights up in pleasant surprise at the sight of the spread that Abuelita has brought all the way to his dorm, as his roommate returns Abuelita’s gesture of hospitality by grabbing a six-pack of Coca-Cola from the fridge and offering it to Abuelita.

“¡Ya podemos comer! (Now we can eat!)” Abuelita exclaims as they sit down to share the meal together.

In “Repair,” it’s a hot summer day, and a young soccer player dressed in his uniform waits while dad fixes the car. He helps out by handing dad the appropriate tools, but his face can’t hide his anxiousness as game time approaches. As time passes, the young man’s anxiousness turns to compassion as dad struggles to fix the car. Finally, instead of handing dad another tool, he hands him an ice-cold bottle of Coca-Cola. Dad, taken by the kind gesture, hugs his son and recommends they take a cab to the game.

“Each spot reminds viewers of the value of loved ones, as sharing Coca-Cola becomes an understood loving gesture between family and friends,” said Cline.

New advertising was created by Chicago based Hispanic advertising agency Lápiz.