Enlace’s New Macy’s Campaign.

Enlace Communications has produced a new Fall Sale ad campaign for Macy’s, a West Coast division of Federated Department Stores, featuring a television ad that will air on Spanish-language stations in U.S. Western markets. The 30″ TV spot, each entitled, “Catwalk,” will debut September 20, 2001, announced Rochelle Newman-Carrasco, president and principal of Enlace Communications.

This television ad is a new spot in the series of the”Más Gusto. Más Tú” (More Pleasure. More You.) brand campaign that debuted in April 2001. The campaign emphasizes that Macy’s recognizes the wide range of customer preferences and therefore offers more to meet their customer needs.

According to Isabel Kilroe, Chief Creative Officer and Principal of Enlace Communications, the objective of the “Catwalk” spot is to continue the Macy’s “Más Gusto. Más Tú ” brand campaign initiated in April. “At Macy’s you find more of what you and your family likes. More newness. More selection. More value. More brands. And more fun. The fall campaign effort has been developed by working in synergy with the general market effort to build upon the positioning of Macy’s as the destination for more quality fashion merchandise at affordable prices,” said Kilroe.

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